Marketo, a marketing software platform, has announced its plans to file a $75 million IPO to further expand and build out its marketing software platform. Marketo will trade under “MKTO” on the Nasdaq exchange. Goldman, Sachs & Co. and Credit Suisse are listed as leading the offering. Marketo has raised $108 million. In November 2011, the company raised $50 million in a round led by Battery Ventures. In its SEC filing, Marketo states it generated revenue of $14 million in 2010, $32.4 million in 2011 and $58.4 million in 2012. The company had net losses of $11.8 million, $22.6 million
All the buzz today is about social media, but keep in mind email is a productive channel that provides a high ROI. Let's start with research from the DMA in late 2011: Email is the channel that produces the highest ROI. For every dollar a marketer invests in this highly profitable channel, the ROI in 2012 is $39.40. It makes sense to leverage email and social initiatives to drive business for your company. Let's address some ways you can do this.
As we talked to marketing automation experts to prepare our recent white paper "52 Secrets to Marketing Automation Success," we saw an outpouring of fascinating predictions and analyses of the industry. Some discussions were simply too good not to share in full. Case in point, Jonathan Block and Jay Famico of SiriusDecisions prepared an extensive amount of research, all very enlightening about the future of the industry. When asked to provide their predictions on what will impact Marketing Automation in the next twelve months, Jonathan and Jay offered the following landscape evaluation
Lead generation and nurturing are the primary goals of many marketing departments, and the modern Web offers more ways to generate those leads than ever before. Yet, there are countless ways for a lead-generation program to go wrong. Here are 10 blunders that waste marketing time, money and leads.
Have you noticed how marketers are focusing on attribution these days? "Which media channel is really driving the sale?" they ask. "What touch sequence is most productive?" "Where should we assign credit?" There is much confusion and gnashing of teeth on this subject. But I say in B-to-B these are the junior questions, and just building blocks to the bigger issues.