Marketo, Inc. the leading provider of engagement marketing software and solutions, announced that it has entered into a definitive
Marketing technology has exploded in the past three years. According to Chief Marketing Technologist, as many as 1,876 tech companies are battling it out for your dollars in 2015, nearly doubled in number from last year. The largest single category in marketing tech is marketing automation, with no fewer than 211 solutions available today.
The marketing environment is constantly changing. What tips, tactics and strategies will be essential to your success in 2015?
On Wednesday, the same day that word went around that Alibaba may fund Snapchat for $10 billion, HW published Marketo and Column Five's "Snapchat for Brands" infographic. In it is advice for how to market to Snapchat's 13- to 25-year-old, 70 percent female users. Acura, MTV, Taco Bell and Wet Seal are a few notable brands already using Snapchat to give friends sneak peeks of products and, in the case of MTV, awards. As for new uses of Snapchat, brands may note that Alibaba's subsidiaries include e-commerce options. Then there's also this July 22 article from Business Insider: "We Got Some Dirt on The Secret Payment Feature Snapchat Is Building."
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If you're in the digital marketing business or conduct any business online, a word of caution: We're heading into the marketing equivalent of the perfect storm. Three converging forces—the explosion in mobile, the expanding "Internet of Things" and the drive for greater personalization—are changing the market at every level.