Who’s Buying the World?
August 12, 2016 at 5:08 pm

It’s been a busy (and expensive) first half of 2016 in the MarTech space. Software companies and Web-based applications are being

Resilient Marketers Needed
May 16, 2016 at 8:00 am

Resiliency. It’s the main quality tomorrow’s marketer needs, reiterated headlining speakers on Tuesday and Wednesday during the Marketo

Does Tomorrow Belong to Marketers?
May 11, 2016 at 8:00 am

“When your agenda is the entire company’s agenda … you’re now driving the entire company’s agenda.” … Or are you?

4 Event Check-In Followups
September 1, 2015 at 8:00 am

Conference attendees stopped by, picked up the booth’s promotional doohickey and either talked to company representatives, left because

Marketing Technology Liberates and Enables
May 1, 2015

Marketing technology has exploded in the past three years. According to Chief Marketing Technologist, as many as 1,876 tech companies are battling it out for your dollars in 2015, nearly doubled in number from last year. The largest single category in marketing tech is marketing automation, with no fewer than 211 solutions available today.

Does E-commerce on Snapchat Have a Ghost of a Chance?
July 31, 2014

On Wednesday, the same day that word went around that Alibaba may fund Snapchat for $10 billion, HW published Marketo and Column Five's "Snapchat for Brands" infographic. In it is advice for how to market to Snapchat's 13- to 25-year-old, 70 percent female users. Acura, MTV, Taco Bell and Wet Seal are a few notable brands already using Snapchat to give friends sneak peeks of products and, in the case of MTV, awards. As for new uses of Snapchat, brands may note that Alibaba's subsidiaries include e-commerce options. Then there's also this July 22 article from Business Insider: "We Got Some Dirt on The Secret Payment Feature Snapchat Is Building."

3 Trends Will Change Marketing IT Needs
June 16, 2014

If you're in the digital marketing business or conduct any business online, a word of caution: We're heading into the marketing equivalent of the perfect storm. Three converging forces—the explosion in mobile, the expanding "Internet of Things" and the drive for greater personalization—are changing the market at every level.