MarketLive

E-commerce Link: Enhance Your On-site Search
May 1, 2004

For a more efficient approach to Internet sales, consider advanced search technology Imagine you run an online store selling home furnishings. A customer comes looking for a couch and is disgusted to find that a search for “sofa” dead-ends with “no results found.” With a few clicks, he zooms over to your competition and does his shopping there. The problem, of course, is that he accidentally typed “soda” in the search query. Not your fault, but definitely your problem. Enhanced on-site search technology can nullify this kind of random yet disastrous error, making your on-site search feature work the way your customers expect it

E-commerce Link: Channel to Channel
February 1, 2004

Use universal business logic to create a consistent shopping experience In the next few years, e-commerce will play an increasingly significant role in the long-term success of multichannel retailers. Not only will Web site sales account for more and more of an organization’s direct business, but the Web site also will be expected to support sales in retail stores and catalogs. The walls that currently stand between channels must cease to exist if online marketers are to satisfy the expectations of increasingly sophisticated customers. Universal business logic is the key to success in this new era of all-channel selling. Universal business logic relies on