Marketing technology has exploded in the past three years. According to Chief Marketing Technologist, as many as 1,876 tech companies are battling it out for your dollars in 2015, nearly doubled in number from last year. The largest single category in marketing tech is marketing automation, with no fewer than 211 solutions available today.
Company: MarketLive, a commerce platform provider
Product/Service: 14.1 Responsive Commerce, a software update for the e-commerce platform
What it Does: The newest version of Responsive Commerce includes responsive design templates, and implementation and management of online stores across multiple channels. The update also includes merchant administration enhancements.
Company: MarketLive, an e-commerce technology provider
Product/Service: Social Experience Manager, powered by Social Annex
What it Does: Helps merchants engage, incentivize and learn from shoppers so that social activity actually converts leads to sales. The Social Experience Manager is split up into four different platforms: Social Login, Social Commerce Apps, Social Contests and Brand Loyalty, all of which include social analytics.
As the search marketing industry continues to boom, paid search budgets are ballooning. Top spenders have increased their paid search advertising threefold since 2010, according to the Search Engine Marketing Professionals Organization (SEMPO). This means competing for popular keywords can be an expensive proposition, but there are also more ways than ever to segment a search audience. To maximize the relevance of your messaging and your return on investment, take full advantage of the tools available for targeted ad spending.
Search engine marketing has long been a top driver of online traffic and a key area of investment for e-commerce merchants. After all, using search engines as a resource dominates online life for all users. Consumers turn to search engines specifically for shopping-related queries. According to Forrester Research, 83 percent of online consumers conduct product research prior to purchasing and 39 percent of first-time online purchasers begin their shopping with search.
Company: MarketLive, an enterprise and e-commerce software and solutions platform provider
Product/Service: MarketLive Content Experience Manager, a fully integrated e-commerce software solution
Company: MarketLive, Inc., an eCommerce software and service provider for mid-sized specialty retailers
Product/Service: A new MarketLive Intelligent Commerce Platform
What It Does: New version includes Expanded Search Solution to optimize onsite merchandising, Content Solution to manage content, and Advanced Testing Solution to simplify content testing
Wait, is it 1999? That was my feeling as I walked through the exhibit hall during the 2010 Internet Retailer Conference & Exhibition (IRCE) in Chicago earlier this week. Crowded booths packed with people asking questions, lots of tchotchkes and smiling vendors were the order of the day on the floor. Of course they were smiling; the event was the "largest meeting of e-commerce professionals ever assembled," Internet Retailer Publisher Jack Love told a packed audience at the opening general session. Love told attendees the total attendance at IRCE 2010 exceeded 6,300 people, a 33 percent increase from IRCE 2009 in Boston last June.
Online retailers can finally breathe a sigh of relief. After months of doom and gloom, Cyber Monday (Nov. 30) brought with it a glimmer of sunshine as consumers shopped online in record numbers. As an editor, tons of statistics, figures and surveys — Cyber Monday, Black Friday, etc. — come to my desk. So I thought I'd give you a quick roundup of some of my favorite Cyber Monday stats:
During the economic downturn, marketers had to become smarter at e-commerce. Savvy marketers tested e-mail campaigns, offers, on-site merchandising and targeting. Now, as the economy recovers, they must build on what worked to gain competitive advantage, grow their brands and increase their customer bases.