Red Door Interactive won a silver MarketingSherpa Email Marketing Award for “Best Email Growth List Campaign” for its work with Garden Fresh Restaurant Corporation. The agency was recognized for working with Souplantation & Sweet Tomatoes on creating an email acquisition campaign that incentivized existing loyal customers to refer their friends via email, social media and in-store outreach, resulting in nearly 78,000 new subscribers.
Giving the prospect something tangible is a field-tested marketing technique that we know works. Yet in today's digital age, prospects receive fewer and fewer physical communications; instead, getting the bulk of their marketing messages via websites, email, online ads and social media. Therefore, adding physical marketing communications to your mix can help you gain attention and leap ahead of the pack.
Most members of the direct marketing industry, other than DRTV practitioners, don't grasp the impending impact that online video with viewer tracking will have on the $180 billion direct marketing industry. The ability to deliver and track video on smartphones and tablets is suddenly critical for successful video direct marketing.
How often do you evaluate the health of your email lists? Last year, MarketingSherpa reported that 33 percent of businesses are seeing a decline in their list sizes, with business lists experiencing an average decrease of 13 percent. Other industry stats put the average attrition rate above 30 percent annually. List attrition is caused by a number of factors: people change jobs and subsequently their business email addresses, or they change their personal email to switch ISPs or avoid spam and start fresh. This churn can wreak havoc not only on your deliverability but on your ROI.
There's a reason, despite repeated predictions, why email marketing isn't dead yet — because it works. Email consistently yields one of the highest returns on investment of any marketing channel, but only when properly executed. Proper execution means keeping on top of the latest trends. So, here are three things to look for:
B2B companies were hard hit by the recession, and marketing departments took the brunt of it. Not only were their marketing budgets and staff cut, but the pressure to continue to feed the lead funnel was just as intense as it was before the recession hit.
Beyond their inspiring designs, the 20 emails highlighted in the recently released "2010 Email Design Look Book" from Responsys reveal several key trends in email design and strategy. I've chosen to highlight the following four:
"Giving Your Email Program a Multichannel Boost," was the title of the keynote presentation at the Direct Marketing Association's Retail Marketing 2010 Conference in Orlando, Fla., on May 26. Chad White, research director at Smitt-Harmon, a Responsys company, discussed seven email strategies multichannel retailers should be aware of. They include the following:
Now that buyers can use the Internet to research solutions, communicate with peers to get insider insights and remain somewhat anonymous during the interest and even consideration phases, B-to-B marketers are tasked to adapt their approaches to fit this new B-to-B prospect.
MIAMI, FL (January 22, 2009) ClickMail Marketing, the vendor-neutral, value-added reseller of the nation's largest selection of Email Service Providers, launched an advanced, new email deliverability product at the opening session of the MarketingSherpa 2010 Email Summit.