Customers don't choose to receive your print advertisements, your search and display ads, or even some of your direct mail. Email is different.
As marketers, we know that consumers are accustomed to providing personal information in exchange for something free. As business-to-business marketers, we know that gated content is one of the best ways to build a database of prospects. So the email I received recently from MarketingSherpa really surprised me
If something doesn't make money, then it doesn't make sense. Email marketers are often underappreciated (and underpaid) because they don't effectively connect the dots for executives on the true ROI of their marketing efforts. Jeff Rohr's proposed solution is to change the conversation by adjusting the way marketers view what they contribute. In sum, stop telling people you build email lists and start telling them you're building proprietary assets that are exclusive to your company
Challenge: Email deliverability is now dependent on a sender’s ability to deliver engaging content to subscribers. Since engagement has become a key ingredient in ISP’s reputation scores, marketers need to up their game to play by the changing rules or risk poor ROI rates on campaigns. As we reported in a previous blog, 70 percent to 75 percent of email subscribers are inactive, marketers need to capture attention and invite engagement due to Gmail, Hotmail, Yahoo! Mail, and AOL now incorporating
Segmentation is also one of the most powerful and often under-utilized features of email automation applications. Though automation makes the process simpler, many marketers are put off by overhead in the form of upfront work required to develop and deploy rules and testing scenarios that result in more effective targeting and conversion. Should they bother?
When you hear the phrase "internet marketing," you likely consider a lineup of options that are supposed to draw more customers to your brand or product. Perhaps you think a well-rounded approach to gaining the attention of prospects is some combination of search engine optimization, social media, viral videos and Google AdWords. If so, you're skimming right over an approach that has one of the highest return on investments of them all — VoIP business phone service.
Email newsletters are a great marketing tool for small businesses. Want proof? In 2007, MarketingSherpa published a ConAgra Foods case study illustrating 34.25 percent more product sales from consumers who subscribed to email newsletters vs. non-subscribers. Email is still an incredibly popular form of communication, even in the age of social media. Using an email newsletter to get consistent brand exposure to quality prospects and current customers is a proven way to bring in more revenue for your company.
A Workflow is more than just marketing automation. It’s a series of “if” and “then” descriptions that, when set to trigger in a strategic format, will help you save time and convert more contacts into customers. Think of the marketing automation, or workflow setup, like plumbing. You are piping your leads through a series of synchronized marketing events that prepares your target market to be ready for the next stage in the marketing or sales funnel
Most companies focus their time and energy on building their email marketing list—as well they should. But it’s not enough just to build a list—you also need to maintain it. This means: Letting subscribers manage their preferences (or opt-out if they wish), and proactively cleaning and culling inactive subscribers. Email subscription centers: One of the best ways to manage your list—and simultaneously establish trust with your audience—is to allow them to take control of the communications they receive. By law, you need to allow subscribers to opt-out