If marketers see consistently below benchmark open rates on their emails, despite providing quality content to recipients, they
The value proposition is “the core, or central, truth about whatever the offering is,” says Jose Palamino, president and founder
“Content is crazy powerful,” says Justine Jordan, marketing director at Litmus. But backed with data, it’s more powerful than that.
To gain $10 million in B-to-B marketing revenue, Ferguson Enterprises started with just one easily measured aspect of its customer
Email marketing can seem like an ocean to boil.
Relevancy can’t wait for email marketing programs to be perfect. Marketers should add relevancy now, says Microsoft’s Shawna Dahlin.