As a brand leader, it’s tough not to grimace sometimes. To bury your head in your hands. To want to climb into a hole.
Let’s see what we can learn from a profession with an intense, visceral relationship with their audience — stand-up comedians.
Is any topic more unlikely to draw an audience than dermatology? Ask Dr. Pimple Popper, the doctor with 2.5 million YouTube followers.
It’s not that marketers lack information about Canada’s anti-spam law, says Shaun Brown, a partner at nNovation LLP.
“Word of mouth is obviously extremely important to an email marketer,” says Jonah Berger, an assistant marketing professor
The best content to use for emails is a little bit of both what customers need to know and what’s trending in the industry, says