MarketingPilot Software LLC

Ad Tracking in the Mobile World
January 1, 2008

Ad Tracking in the Mobile World Seattle–based M:Metrics, a mobile media provider, recently unveiled a competitive tracking service for mobile ads called M:AdTracker. The monthly syndicated data service continuously monitors clickable display advertising from a broad representative set of mobile Web destinations and then classifies the data by industry/sector, company, division and product/service to reveal leading advertisers in and across market segments. Marketers can gather insights on competitors’ seasonal tactics and other campaign rotation activity via weekly, monthly, quarterly and annual tracking. Web: www.mmetrics.com

The Impact of Digital Asset Management
February 1, 2004

Improve direct marketing processes with a content management system It’s not every day that technology disrupts how direct marketing is done. The 1980s, for instance, was the decade of word processing and desktop publishing. The early 1990s ushered in breakthrough tools for merge/purge, sorting, printing, addressing and delivering direct mail. More recently the Internet spawned a whole new medium—e-mail marketing. The next new thing is digital asset management. Digital asset management, or DAM, refers to software that enables you to store and retrieve—quickly—all types of files, including design, copy, word documents, spreadsheets and more. The difference between DAM systems and simply storing files