Mark E. Johnson

Giving Your Copywriter Good Ammo
December 1, 2000

You want to beat your current control package. You hire a copywriter to take a crack at coming up with a stronger effort. Great, right? Sure, if you help the copywriter help you by providing the details that make the difference between a so-so mailing and a control beater. What are these details? A few copywriters outline the basic information they prefer to know before starting a direct mail project. The Starting Point The starting place for copywriters may differ slightly, but eventually all roads lead to the same spot... which is the audience. Freelance copywriter Pat Friesen asks