Maponics

Dismal e-Pitches
October 1, 2009

As a columnist for this publication and creator of the e-zine BusinessCommon
Sense.com, I constantly receive e-pitches from PR types to do stories about some CEO or company, or e-sales pitches to buy something.

CEM Optimization
December 1, 2008

CEM Optimization
Before marketers can manage their customer relations, it may help to visualize what their customers will experience. Hence, the Silicon Valley software and services company Chordiant created Chordiant Cx Visual Business Director to simulate, then track—down to an individual agent—how customers interact with businesses.