Marketing strategy conversations happen between CMOs and business leaders all of the time, especially at trade shows. Recently, Cannes
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When it comes to mobile marketing, there are many ways to drive your customers to take action. Whether that means visiting your website, visiting your store, contacting you, making an appointment or redeeming an offer, there is almost no better way than using SMS marketing … when done right.
We've talked about the importance of a mobile-friendly Web presence and mobile-optimized email for your small business. But there is one mobile tool that your small business should be leveraging that will be a key puzzle piece to the success of your mobile strategy. Some might argue that SMS is the most effective mobile channel that exists, when it comes to ROI.
The Direct Marketing Association (DMA) honored two recipients with its 2012 Marketer of the Year Award at a ceremony held during DMA2012 in Las Vegas. “Each of these distinguished companies has demonstrated exceptional leadership, innovation, and marketplace success,” said Linda A. Woolley, DMA’s acting president and CEO. “We are proud to honor their significant accomplishments and contributions to the field of data-driven marketing. Both companies have been exceptional in establishing a personal relationship with their customer and leading the way on customer centricity. They are shining examples of how—when consumer data is used responsibly—customers are delighted and satisfied.”
Imagine signing in to your online-banking account and finding promotions linked to your transactions. Underneath a transaction for a restaurant, there's an offer from that eatery for $10 cash back when you spend a minimum of $20. And underneath a purchase at an apparel chain, a rival offers 15% cash back for shopping at its store or website.
With 90 percent of Americans using cell phones, many marketers may not be surprised that studies are emerging showing that mobile customers convert at significantly higher rates than online consumers—even when viewing the same offer. The device that's often with them all day is a perfect one-on-one marketing opportunity. Now all marketers have to do is figure out exactly who's holding the phone.
Each year since 2005, the percentage of retail mailers using premiums has slipped in our Who's Mailing What! Archive. In fact, 2008 represented rock bottom, when only 10.2 percent of retailers put premium offers in their efforts, a full 36 percent drop from 2005. But through the first half of 2009, retailers are slowly getting back into the premium business, with an 11 percent increase since last year.