Fleet Lets Customers Choose
April 1, 2004

By Noelle Skodzinski Fleet National Bank has appeared more than once lately in the pages of Inside Direct Mail. In the December 2003 issue, Fleet was noted among only a few companies using an unusual, new bar code ("New Bar Code Still a Mystery"), and in February 2004, an article in MailWatch reported on Fleet's pre-holiday postcard mailing announcing a "Special 0% APR on new purchases for the holidays!" ("Use Your Card ... Please"). While, in general, financial services companies are no slouchers when it comes to the volume and vastness of their direct mail efforts, Fleet seems to be trying particularly hard

Technology Roundup Products on the Cutting Edge
December 1, 2003

Products on the Cutting Edge By Noelle Skodzinski It's just like the modern-day chicken and egg: Does technology evolve and change society? Or does society demand technology to adapt to change? It seems with direct marketing, the technological chicken and egg arrive at the same time, spinning around each other in a tenacious dance. "Click-to-call" technologies became available just as companies began trying to improve unchartered customer-service issues on cold, impersonal Web sites. (If click-to-call is still new to you—as it is to many—you can read more about it below.) But,

Honey, I Shrunk the Mailbox!Big News in 2003's Top Formats
December 1, 2003

By Noelle Skodzinski There's a trend afoot in the direct mail world, and if it continues, our neighborhood mail carriers might need extra padding in their shoes to keep the spring in their step. In fact, the trend is so big that it might look as if a Rick Moranis movie went awry—and shrunk our personal postal receptacles. How big is it, you ask? Anywhere from 9-1/2" x 11-1/2" to 10-1/2" x 14" ... and even as big as 12" x 15-1/2". These are the sizes of some mail packages dropped this year by organizations of all kinds: publishers, nonprofits, retailers, you name