Cart Abandonment Emails Gain More Attention
January 11, 2013

More e-retailers are sending emails to consumers who’ve added products to their online shopping carts but then left without buying. Nineteen percent of retailers listed in Internet Retailer’s "Top 500 Guide" and "Second 500 Guide," which collectively rank the top 1,000 e-retailers in North America by sales, send at least one cart abandonment email. That’s up from 14.6 percent that did so in 2011, according to email marketing vendor Listrak. Listrak’s annual analysis of the cart abandonment email practices of the Top 1,000 retailers show that smaller retailers, in particular, stepped up their use of email to encourage consumers to

10 Email Mistakes That Cause Campaigns to Underperform (and How to Fix Them)
December 7, 2011

I've been in the email marketing industry a long time—more than 10 years—which means I've pretty much seen it all. But what surprises me the most are the mistakes that keep happening over and over again. Many of these should have been eradicated long ago. We talk a lot about best practices, but here is a list of the 10 worst practices that are killing email campaign ROI.

3 NEW Things Direct Marketers Need to Know In Order to Enter—and Stay in—the Inbox
September 28, 2011

Direct marketers may think they've heard it all and know it all about getting in the inbox. But that knowledge of email deliverability is so last month. Now it's about staying in the inbox. With email service providers (ESPs) paying close attention to whether recipients actually want the messages they're getting, marketers have to step up engagement and reputation in order for deliverability to remain high.

Lost Email Subscribers? 5 Ways to Reconnect
July 20, 2011

How often do you evaluate the health of your email lists? Last year, MarketingSherpa reported that 33 percent of businesses are seeing a decline in their list sizes, with business lists experiencing an average decrease of 13 percent. Other industry stats put the average attrition rate above 30 percent annually. List attrition is caused by a number of factors: people change jobs and subsequently their business email addresses, or they change their personal email to switch ISPs or avoid spam and start fresh. This churn can wreak havoc not only on your deliverability but on your ROI.

4 Design Rules That Boost Deliverability
January 1, 2011

Web designers may think of cascading style sheets (CSS) as a good way to ensure Web pages look great in any browser, but CSS can seem like cancer to inboxes.

5 Ways to Optimize HTML for Email Deliverability
October 20, 2010

It may seem unfair that email design affects deliverability, considering marketers have to design for everything from smartphones to desktops. But it's true, and Ross Kramer, co-founder and CEO of Lititz, Pa.-based email marketing firm Listrak, has suggestions to ensure all messages look the way they should.

7 E-mail Marketing Mistakes to Avoid
October 21, 2009

Virtually every marketer uses e-mail, but not everyone uses it well. In fact, there are several common mistakes marketers make in their e-mail communications, and in its white paper, Top 20 Mistakes Made by Email Marketers and How You Can Avoid Them this Holiday Season, e-mail marketing solutions provider Listrak tackles ways to combat these mistakes.

Webinar: The Impact of New Media on Effective Direct Response Copywriting
October 21, 2008

Nov. 5, 2008, 1:00 PM - 2:00 PM ESTRegister NowWords are our weapons. Too many copywriters inadvertently shoot themselves in the foot by misusing or misaiming their word-weapons. Here is a short and dynamic refresher loaded with principles and examples email marketing professionals can start using profitably this very afternoon.Matt Elliott, Director of Client Services,…

Listrak Announces Speakers and Agenda for its 2008 Email Marketing Days Conference
July 15, 2008

LITITZ, PA, July 15 2008 – Listrak, a leading email marketing solution provider based near Lancaster, PA, announced its speakers and agenda for its 2008 Email Marketing Days Conference being held September 7-9. Session topics include: acquisition strategies, best practices for building retail store traffic, HTML rendering best practices, case study on metrics, profiling, and analytics, behavioral targeting strategies, relevancy best practices, and reputation strategies.

Nuts & Bolts: Tech Talk
May 1, 2007

Effortless E-mail VerticalResponse, a self-service e-mail and direct mail service provider, has announced it is adding a new set of tools to its e-mail marketing product. The improvements allow users to address the look of outbound communications, as well as strengthen their ability to track response. Specifically, the new features include Email Canvas, a tool that includes several prebuilt layouts into which users can add text and images; a media library into which images can be uploaded and stored; a Click-to-Conversion tool that enables users to track a recipient’s initial click to a page visit; and a ROI calculator. Web: Find the Best Postal