Rakuten LinkShare has shared online shopping data on consumer Valentine's Day purchasing behaviors that can help affiliates develop more targeted and strategic campaigns. A recent study by Forrester Consulting, in conjunction with Rakuten LinkShare, found that consumers visit an average of 2.7 sites before making an online purchase. The data also revealed that the top three sales categories for the years 2010-2012 were luxury items, jewelry and flowers
When's the last time you went shopping around for a new affiliate network? Everyone's heard of the big networks like Commission Junction, LinkShare, Google Affiliate Network, etc., but what about the others? Without searching too hard, you can find hundreds of different affiliate networks on the web, with new ones popping up daily. CPA (cost per acquisition), CPL (cost per lead), CPS (cost per sale), CPC (cost per click), CPM (cost per 1,000 impressions) — it all can become very confusing quite quickly.
Affiliate marketing has been a viable way to help build ancillary revenues by having someone else market your products. It's generally cost effective and could involve little work. You can go about this through affiliate networks, such as Commission Junction or LinkShare, or simply start an affiliate program on your website and track sales and commissions with affiliate software, such as DirectTrack. Software costs could range anywhere from a few hundred to a few thousand dollars … depending on how robust you'd like your features.
Affiliate Marketing, also known as performance marketing, gets a bad rap from many marketers. Why? When you say affiliate marketing, marketers envision someone in his pajamas sitting in front of his computer. The reality is that, for most successful affiliate marketers, nothing could be further from the truth. These performance marketers are laser focused on building revenue streams and are experts at search optimization, social media, email and conversion. The secret of affiliate marketing is so basic that it’s surprising that marketers don’t get it.
The most succinct way an expert on affiliate marketing stated how affiliate marketers can enhance direct marketers' search positions was, "Affiliate marketing IS search." So, basically, marketers can benefit a great deal from partnering with affiliates, says that expert, Jeff Molander, CEO of Chicago-based Molander & Associates.
Although consumers have been curbing their overall shopping habits this year, a new group of so-called “recession shoppers” is going online more often to find the best deals. The new demographic segment was defined in a study completed earlier this year by Penn, Schoen & Berland Associates and commissioned by LinkShare, a performance marketing network provider.
Affiliate marketing is dead. Long live affiliate marketing. But before you accuse me of being some Chicken Little type or just another clown infatuated with hyperbole, let me explain. The way affiliate marketing was done back in the 1990s — and still today by some folks — is done. I’m talking about banners. It’s all about Affiliate 2.0, and you might already be late to the game.
While integrating lessons learned during each holiday selling period is a year-round process to optimize sales, getting the most out of the holiday countdown requires additional focus. Whether you are raking in end-of-year profits or scrambling for ways to increase last-minute sales, eToys Direct Inc. Vice President of Marketing Gary Lindsey offers ideas for maximizing the last three weeks of holiday buying. The Denver-based online retailer owns eToys.com and MyTwinn.com, and operates KBtoys.com. Target Marketing: What is your company doing to boost last-minute holiday sales? Gary Lindsey: We have been optimizing our online and e-mail marketing throughout the year in preparation for the holiday
Although it's had its share of problems over the past few years—such as incidents of click fraud and spamming issues—affiliate marketing is fast becoming a key part of many e-commerce businesses. According to JupiterResearch's report, Affiliate Marketing Developing a Solid Affiliate Base, when asked about their affiliate programs, 78 percent of merchants with affiliate programs grew those programs in 2004, and 38 percent grew them by as much as 25 percent or more. Furthermore, last year, nearly all of these merchants had at least one dedicated, full-time employee managing their affiliate programs, and only one in 10 merchants who have an affiliate program