Levenger

Brand Matters: Where Are Your Brand Manners?
December 1, 2007

Your mother was right. Manners really are important. Please and thank you, common courtesy and civility—where have they gone? I bring this up as a consumer being treated less than what I would call “pleasantly” by many companies. I think you can relate. Like you, I am over-e-mailed, underappreciated, hassled and bombarded by irrelevant messages. My time is not of marketers’ concern. My past, present and future purchasing power are ignored. My money is taken without gratitude, often by people talking on the phone to a noncustomer. My stress level is increased by too many choices because companies are too lazy to edit their product

Levenger’s Lynette Montgomery on SEM
December 6, 2006

As search engine marketing has grown over the past several years, savvy online marketers have been able to reap the benefits of getting out in front of the technology, and keeping themselves ahead of the curve. One such company is Delray Beach, Fla.-based Levenger, an upmarket retailer of reading accessories, lighting, leather briefcases and more. Here, Lynette Montgomery, Levenger’s vice president of e-commerce, explains to Target Marketing how the multichannel marketer embraced SEM, and what it sees as its future. Target Marketing: What specific changes have you made to your site to better optimize it for search engines? Lynette Montgomery: There have been many. We created over

Nuts & Bolts: 5-minute Interview with Lynette Montgomery, Vice President of E-commerce, Levenger
December 1, 2006

As search engine marketing has grown over the past several years, savvy online marketers have been able to reap the benefits of getting out in front of the technology, and keeping themselves ahead of the curve. One such company is Delray Beach, Fla.-based Levenger, an upmarket retailer of reading accessories, lighting, leather briefcases and more. Here, Lynette Montgomery, Levenger’s vice president of e-commerce, explains to Target Marketing how the multichannel marketer embraced SEM, and what it sees as its future. Target Marketing: What specific changes have you made to your site to better optimize it for search engines? Lynette Montgomery: There have been many. We created over