Leon Henry, Inc.

Insider Marketing: 18 Insert Media Best Practices
June 19, 2013

Insert media is the ultimate form of insider marketing. By sending your offers as part of the delivery of an already trusted merchant, prospects see your creative in the most positive possible light—and while they're getting the thrill of opening a recent purchase. Here are 18 best practices to put your marketing materials in the right packages and make the most of that moment.

Top Trends in Insert Media Creative for 2011
February 9, 2011

2010 has come and gone, so what does 2011 hold for insert media marketers? The beginning of the year is a natural time to reflect and look back on how your creative stands out, what is working and what might need some changes.

Hotlists—New and Updated Files on the Market
November 9, 2010

Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.

Hotlists—New and Updated Files on the Market
September 14, 2010

Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.

Hotlists—New and Updated Files on the Market
July 27, 2010

Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.

Hotlists—New and Updated Files on the Market
July 6, 2010

Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.

Hotlists—New and Updated Files on the Market
April 20, 2010

Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.

Hotlists—New and Updated Files on the Market
February 9, 2010

Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.

Insert Media: State of the Industry 2010
February 3, 2010

With a new year underway, let's take a look at how the changing marketing landscape is shaping insert programs along with marketers' approach to these direct response and branding media.

Hotlists—New and Updated Files on the Market
January 5, 2010

Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.