Leon Henry, Inc.
Insert media is the ultimate form of insider marketing. By sending your offers as part of the delivery of an already trusted merchant, prospects see your creative in the most positive possible light—and while they're getting the thrill of opening a recent purchase. Here are 18 best practices to put your marketing materials in the right packages and make the most of that moment.
2010 has come and gone, so what does 2011 hold for insert media marketers? The beginning of the year is a natural time to reflect and look back on how your creative stands out, what is working and what might need some changes.