Leaps And Bounds

List Roundtable
October 1, 2006

Bruce Dulberg, CEO, HomeData Corp. There is a sometimes daunting level of unique terminology in our business. We have our own lingo, and the new list employee has to learn the acronyms and phrases in a hurry. Though a bit dated, I’d recommend reading Rose Harper’s book, “Mailing List Strategies” as a good start. It also helps to get to know the players and insiders in this game. Who are the shakers, as well as ‘fakers’ in their respective areas of expertise? Who is consistently getting high marks? The new employees can give themselves a great leg up by learning who’s who. Coming