Kroll Direct Marketing

Hotlists—New and Updated Files on the Market
March 29, 2011

Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.

Hotlists—New and Updated Files on the Market
November 23, 2010

Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.

Hire New Employees With Your Clients In Mind
September 27, 2006

When you find yourself in the market for new employees, how you hire and who you hire can make or break your client base, and ultimately your business, according to Lee Kroll, president of Kroll Direct Marketing, a list management and brokerage firm based in Plainsboro, N.J. “Too many of us hire new employees without consideration for our clients,” Kroll says. “You have to ask yourself, ‘Will this person fit well into our work environment?’ and, “Will they be able to satisfy our clients’ needs right out of the gate?’ Remember, without your clients you don’t have a business, so when you hire a new

Shared Vision
June 1, 2003

By Paul Barbagallo Like any successful marriage, even one with cyclical doses of quarreling and reconciling, a sound mailer-list broker partnership is founded on trust. Fostering a relationship of open data exchange and healthy communication is the key to realizing the potential of this mailer-broker union, list gurus attest. "We view our vendors as partners in our business," shares Bill Buchler, vice president of marketing for home maintenance catalog HSN Improvements. "A strong partnership allows for trust, and because of that partnership, I trust [my list broker] with my data. If you're in a situation where you don't have that level of trust, then

Small Office/Home Office
March 1, 2003

By Paul Barbagallo Currently, 15 million small businesses are active in America, if you define a small business as an enterprise with one to 500 employees. By the fourth quarter of 2002, more than half of these small businesses saw improvement in sales from the three previous quarters, according to a survey conducted by Business Know-How, a small business online service for home office professionals and small businesses. A recent study by financial experts Cattles Invoice Finance reveals that, compared to 2001, almost 80 percent of small companies and self-run businesses enjoyed the same or higher profits in 2002, even though just under

Market Focus?Women Investors (842 words)
October 1, 2000

Professional women with Web savvy and an interest in personal investment. Should be a rich marketing source, right? Well, yes. But you'll have to find them first. One look at general investment lists suggests why women investors are so elusive. The Accredited Investors list is 90-percent male; one of the selects of the Active Investors Masterfile is "wives of executives." Clearly this is considered a man's domain. Lee Kroll, president, Kroll Direct Marketing, says: "On [investment-related] subscriber files women generally account for approximately 10 percent of names." An Untapped Resource Buffalo, NY-based Junction List Services rents one of the few terrestrial

Hotline Names - Get 'Em While They're Hot (1,361 words)
November 1, 1998

Marketers have always been told to evaluate their customers based on the most obvious predictive data: recency, frequency and monetary value. Of the three, recency holds a good deal of influence over the value of a name; someone who's been active in the last six months should be a better gamble than someone who hasn't conducted any transactions for the past three years. Does recency truly connote a willingness to buy? As with all concepts in direct marketing, the value of hotline names depends. It depends on the definition of recency, the marketer's objective and the myriad factors affecting any list decision. To

List Testing - Parameters & Strategies
September 1, 1998

by Alicia Orr No one will dispute the fact that testing lists is important. The list has the greatest impact on the success or failure of the mailing. "Whereas creative tests may cause 1.5-percent to 3-percent variations in response, the right or wrong mailing list can sway results by a thousand percent!" suggests David O. Schwartz, president of 21st Century Marketing, a list broker/manager in Farmingdale, NY. But how much should you test and where should you look for list test ideas? The amount of list testing a mailer should do is a direct function of the maturity of its direct mail program, Schwartz