Kiplinger's Washington Letter

Following the Breadcrumbs on the Data-Sharing Trail
May 1, 2012

Would you like to donate to the Obama campaign? Sign up for a college course? Or maybe subscribe to Architectural Digest? If you have ever felt inundated by such solicitations, by email or by snail mail, you may have wondered what you did to deserve it. I did. I wondered how all those campaigns, companies and institutions got my number. And how much money data brokers behind the scenes might make by flipping my name and address. Turns out there’s no easy way for consumers in the United States to track the data dealers

4 Direct Mail Tactics that Are Working Right Now
August 26, 2009

Washington, D.C.-based publisher The Kiplinger Washington Editors conducts some rigorous testing for its large direct mail program, giving it quite an expansive perspective on what’s working in the mail at any given point. Denise Elliott, the firm’s vice president of sales and marketing, shared some of these valuable insights at list, data and interactive marketing services firm MeritDirect’s Co-op, held last month in Westchester, N.Y.

Lists to Test
November 1, 2007

The following is a sample of lists available to reach this market: American Association of Individual Investors: 140,705 active paid members of an association that provides tools, data and guidance on investing. Price: $195/M. Call: MSI List Marketing, (847) 934-1111. InvestorsInsight Publishing: 156,742 six-month hotline names from this publisher of financial news products. Price: $135/M. Call: Teramedia, (407) 420-1108. Morningstar Dividend Investor: More than 12,123 subscribers who’ve paid up to $109 for a subscription to this monthly newsletter. Price: $155/M. Call Worldata, (561) 393-8200. The Kiplinger Letter: 123,891 subscribers to this weekly business outlook newsletter. Price: $150/M. Call: American List Counsel, (914) 524-5263. The Independent Adviser for

Market Focus: Individual Investors
November 1, 2007

More than 90 million Americans own shares of stock either as individual investments or through mutual funds, according to the New York Stock Exchange. And many more Americans participate in the stock market through retirement funds, insurance companies and other investment vehicles. But many marketers, no doubt, want to reach only a fraction of that…

Blockbuster Direct Mail 2004 Axel Andersson Grand Controls
April 1, 2005

The following is the full list of Grand Controls identified by the Who's Mailing What! Archive as having been mailed for three years or more during the past decade (1995-2004). For more information on any of these mailings, contact Archive Director Paul Bobnak, at (215) 238-5225. Or, to order access to the entire direct mail library of mailings received by the Archive between 1994 and the present, visit AARP Membership Registration Archive Code: 571AMASRP0604Z AARP Membership Card Archive Code: 571AMASRP0397A AARP Certificate of Admission Archive Code: 573AMASRP1095AZ Advertising Age Year/$69.95 Archive Code: 205ADAGEM0799Z Air & Space 5 + 1