Marketing technology has exploded in the past three years. According to Chief Marketing Technologist, as many as 1,876 tech companies are battling it out for your dollars in 2015, nearly doubled in number from last year. The largest single category in marketing tech is marketing automation, with no fewer than 211 solutions available today.
While making an emotional connection with customers is becoming more important, most of the experts we interviewed for this article saw technology as part of the solution, not the problem. The trick is not just to have technology that works for you, but to be able to use technology as an extension of your marketing department. Can you make technology part of the marketing team?
Consumers are demanding more immediacy from brands as advances in technology and social media increasingly shape how they want to interact with just about everyone and everything in their lives.
The last time the Direct Marketing Association held its annual conference in San Diego, it was 2009, we were all amid The Great Recession, and having been recently thrown out of a job, money was just too tight to attend on my own. Since then, marketing has changed—a lot—and the U.S. economy overall is in better shape than it was. Folks, looking back, we avoided a Depression
Inertia rules, so there's no way most Canadian email recipients took action to continue receiving marketing emails, claims Ken Magill of The Magill Report. The email marketing thought leader was opining about survey results released on Tuesday by the Canadian Internet Registration Authority (CIRA) and Ipsos Reid. The poll found that 67 percent
A legend in his own time, Hughes was a popular direct marketing speaker, author, blogger and more. Family and friends report Arthur Middleton Hughes passed away on Aug. 20 after a heart attack. The Ft. Lauderdale resident was 86. … "Since the original publication in 1994 and now in its fourth edition, Arthur Middleton Hughes' seminal text 'Strategic Database Marketing' has been providing students and marketing professionals with the most thorough guide available on the design and customization of an effective database program," Mary Glenn, Associate Publisher, Business, McGraw-Hill Professional, tells Target Marketing. "A pioneer in the field of database marketing, Hughes was a key developer of RFM for Windows, a software product for advanced marketing to customers. McGraw-Hill Education is proud to have him on our list of bestselling and influential authors."
I know what you’re saying to yourself. “I’m not a Canadian business.” “My email marketing is targeted to the U.S.” “I don’t send marketing emails, but use newsletters to get around legislation like this.” “I’m a B-to-B marketer.” “I’m a nonprofit.”
Cookies are in the news lately—or rather, the diminishing influence of Web cookies. And it has some marketers wondering if they're going to be able to continue gathering the kind of data necessary to deliver targeted, relevant offers and messages online.
Usually, at the beginning of the year, I try to look at what marketers might expect from Congress in the coming year. For 2014, I'm taking a different approach. This year, I'm looking at the less obvious actions—the ones we don't expect to have an impact on us—and examining the unintended consequences that will, in fact, impact our businesses.