In many ways, the nearly 10-year-old spam debate in this country has mirrored the great national political debate, with highly polarized sides, many ups and downs, and glimmers of productive industry cooperation here and there. If you look back at the past eight years in this country, you can rightfully wonder whether we've made any progress and are on the right track.
The rising popularity of social messaging sites, text messaging and cell phone use are beginning to impact email's effectiveness. Learn how to optimize email marketing in the new era of communication tools Sign up for Silverpop's Webinar with JupiterResearch today!
Forty-five percent of search engine marketers do not integrate their search marketing efforts with offline, a key finding from a study published earlier this week called the "iProspect Search Engine Marketing Integration Study."
Forrester Research announced Thursday (July 31) it has acquired JupiterResearch, LLC and its parent company, JUPR Holdings from MCG Capital Corp. for $23 million cash. The deal combines two well-known independent research brands used by marketing and strategy executives to understand consumer and business trends in various industries.
In the early (let's call them pioneering) days of e-mail marketing, generating reasonable response rates and a decent return on investment was pretty easy. Sadly, the enhanced ROI was more a function of the low costs associated with blasting out thousands (nay, millions) of messages to unsuspecting consumers than of smart marketing.
As the playing field levels for online retailers in terms of basic transactional capabilities—e.g., fast checkout processes, accurate shipping calculators, e-mail order confirmations—how can we increase sales and build competitive advantage in the years ahead?
Blended search is finally getting its close-up. The term refers to search results pages that go beyond text links and offer many kinds of content, such as video, images, audio, news and blogs. Google, Yahoo! and MSN started offering blended search results for some searches in the past year.
Industry analysts like Forrester Research and JupiterResearch, have predicted that service and marketing communications would converge. Some even have called the use of service-based, transactional e-mail the "new wave in e-mail marketing." If you have yet to add transactional e-mail to your marketing mix, you're missing a huge opportunity.
While a recent study by the Direct Marketing Association’s Email Experience Council found online retailers do a great job of honoring unsubscribe requests quickly, it also found they could improve their opt-out processes, such as by providing subscribers with alternatives to opting out or at least lowering the barriers to doing so.
According to just-released data from JupiterResearch (www.jupiterresearch.com), your Web site may not be performing as well as you think it is. And, these performance issues may be causing lost sales.