E-mail Certification Boosts Profits
December 12, 2008

Marketers who use e-mail certification solutions generate 38 percent higher profits than their noncertified peers, according to a new research study from Goodmail Systems, an e-mail certification solutions provider.

To Improve E-mail Campaigns, Try Integrating Web Analytics Data, Part 2
November 14, 2008

Last week, in the first part of this two-part series, I said that in order for e-mails to be truly relevant today, their content and information must address what a customer is looking for or interested in right now. I also suggested that Web analytics data offers an excellent opportunity to do just that. Lastly, I looked at the core types of Web analytics data that should be considered and incorporated within an e-mail strategy.

To Improve E-mail Campaigns, Try Integrating Web Analytics Data
November 7, 2008

Consumers are tightening their belts, and it doesn't look like they'll loosen them any time soon. The current economy presents a challenge for e-mail marketers, who should expect to see a dip in conversion rates across channels as they try to reach consumer inboxes with their important company and product messages.

Study Finds Blogs Have More Impact on Purchase Decisions Than Social Netorks
October 28, 2008

Blogs can have more impact on purchase decisions than social networks, a new study finds. Blogs create a conversation and trusted resource that influences purchase decision. The study, "Harnessing the Power of Blogs," sponsored research by BuzzLogic and conducted by JupiterResearch, a Forrester Research company, looks at the evolving influence from the reader's perspective. "What we wanted to do was look at the reader's side of the coin, look at reader patterns and how people are reading blogs...and drill down into the content impacting other media platforms," said Valerie Combs, VP of corporate communications at BuzzLogic.

8 Local Search Marketing Tips to Attract Customers to Your Site
October 23, 2008

If you use local search to market your business, you've probably developed the right keywords and search phrases as part of your marketing plan and as a strategy to attract customers to your site. But have you done everything possible to leverage these efforts?

Adding Promotional Messages to Transactional E-mail Can Generate $2.9 Million in Additional Revenue
October 23, 2008

Redwood City, Calif., Oct. 13, 2008 – StrongMail Systems, Inc., the leading provider of on-premise solutions for marketing and transactional email, today announced that adding promotional messages to transactional email can generate $2.9 million annually in additional revenue, according to "The Transactional Messaging Imperative," a new JupiterResearch study commissioned by StrongMail Systems. The study, which draws on an extensive survey of email marketing executives, also finds that companies employing a dedicated commercial on-premise system for transactional email generate more revenue than other deployment options.