Increased spam and phishing attacks, as well as increasing e-mail and image blocking by ISPs, top the list of marketers' concerns for 2009, according to a recent Goodmail Systems-sponsored survey conducted by JupiterResearch.
This week we continue our coverage of David Daniels' Nov. 13 speech from All About eMail's Virtual Conference & Expo presented by eM+C.
In his keynote speech Nov. 13 during All About eMail's Virtual Conference & Expo presented by eM+C, David Daniels, vice president and research director at online market research firm JupiterResearch, noted that e-mail is still the No. 1 reason why people go online. Yet it may be at risk of losing its stronghold as the preferred channel for marketers and consumers alike.
Last week, in the first part of this two-part series, I said that in order for e-mails to be truly relevant today, their content and information must address what a customer is looking for or interested in right now. I also suggested that Web analytics data offers an excellent opportunity to do just that. Lastly, I looked at the core types of Web analytics data that should be considered and incorporated within an e-mail strategy.
Consumers are tightening their belts, and it doesn't look like they'll loosen them any time soon. The current economy presents a challenge for e-mail marketers, who should expect to see a dip in conversion rates across channels as they try to reach consumer inboxes with their important company and product messages.
Blogs can have more impact on purchase decisions than social networks, a new study finds. Blogs create a conversation and trusted resource that influences purchase decision. The study, "Harnessing the Power of Blogs," sponsored research by BuzzLogic and conducted by JupiterResearch, a Forrester Research company, looks at the evolving influence from the reader's perspective. "What we wanted to do was look at the reader's side of the coin, look at reader patterns and how people are reading blogs...and drill down into the content impacting other media platforms," said Valerie Combs, VP of corporate communications at BuzzLogic.
If you use local search to market your business, you've probably developed the right keywords and search phrases as part of your marketing plan and as a strategy to attract customers to your site. But have you done everything possible to leverage these efforts?
Redwood City, Calif., Oct. 13, 2008 – StrongMail Systems, Inc., the leading provider of on-premise solutions for marketing and transactional email, today announced that adding promotional messages to transactional email can generate $2.9 million annually in additional revenue, according to "The Transactional Messaging Imperative," a new JupiterResearch study commissioned by StrongMail Systems. The study, which draws on an extensive survey of email marketing executives, also finds that companies employing a dedicated commercial on-premise system for transactional email generate more revenue than other deployment options.
While advertising on social networking sites, MySpace and Facebook in particular, has become more commonplace, that doesn't mean marketers have the medium figured out. A recent report from New York-based market research firm JupiterResearch examines the pros and cons, as well as some misconceptions, of advertising on these two sites.