The Danger in Mailing Too Often
December 2, 2011

If you increase your mailing frequency from once a week to twice a week, you'll probably increase your revenue. Three mailings per week increases your revenue even further. So what's wrong with sending oodles of email? You may be losing your best customers.

The Renaissance of Email
April 25, 2011

Much to the surprise of many, email has not been replaced by another form of written communication. I can recall about 12 years ago, when I began writing research about email marketing, that many people were suggesting to me that instant messaging would replace email. We've all heard similar arguments more recently about SMS, texting, and social messaging replacing email.

Adventures in Mobile Marketing
November 1, 2009

While the industry buzzed and buzzed this year about social media (often using social media to do so!), another marketing discipline was steadily convincing a growing group of marketers to divert funds from offline channels. And while it likely will take another year or two to mature into a major player on the marketing front, mobile marketing has been putting up some convincing numbers.

Tips to Drive ROI via Email Targeting
October 9, 2009

Email marketers have heard it before: With the continued growth of email, as well as the emergence of interactive marketing outside the inbox, it's getting harder and harder to cut through the clutter and grab consumers' attention. That said, diagnosing the problem and solving it are two entirely different matters.

My Favorite Web Sites
July 1, 2009

In the course of story research, I spend a good deal of time on the Web every day. During my online travels, I’ve come across some wonderful resources that keep me up-to-date on terminology, the current consumer ethos and even postal rates. It recently occurred to me that you might find these sites helpful, too. In the spirit of sharing promulgated by Twitter and Facebook (but stopping short of oversharing), I open up my bookmarks list to you:

Online Shoppers More Receptive to Behaviorally Targeted Ads Than Contextual Ones
May 28, 2009

Sixty-five percent of respondents to a recent survey said they pay most attention to behaviorally targeted ads. These are ads based on shoppers' aggregated online behavior gleaned from the sites they visit and reflective of their specific interests. Thirty-nine percent of respondents, on the other hand, said they pay most attention to contextually targeted ads, which are ads that are directly related to their online activity. This is a 10 percent decrease since 2007.

5 Questions to Ask Before Building Social Media Campaigns
April 9, 2009

A new study concludes that interactive consumer packaged goods marketers are in an excellent position to communicate with their most influential customers — female professionals, ages 25 to 54 — using social media. 

5 E-mail Marketing Spring Cleaning Tips
February 13, 2009

With spring approaching, it’s time to get your broom and start sweeping out the e-mail marketing program you’ve been meaning to spruce up all winter.

3 Factors Influencing UGC's Effect on SEO
February 11, 2009

Though it might seem intuitive, a number of search marketers claim that leveraging user-generated content (UGC) is a challenge. According to the JupiterResearch SEM Executive Survey, building inbound links was the No. 1 challenge listed by approximately 60 percent of search marketers.