Johnson Direct

Johnson Direct's Grant Johnson on the Magic of Measurable Marketing
January 21, 2009

In this uncertain economy and with so many businesses looking for better ways to market themselves through the mail and other channels, could there be a better time to make the case for direct marketing versus traditional advertising? Grant Johnson doesn’t think there has been. “Now IS the perfect time for all advertising and marketing practitioners to discover the accountability, measurability and testability of direct marketing,” says Johnson, who is the president and chief marketing officer for Johnson Direct, a measurable marketing communications and direct branding counseling firm based in Brookfield, Wis.