Johns Hopkins Health After 50

Five Ways to Upgrade Your Direct Mail Offer
March 14, 2007

With March Madness beginning, it rapidly becomes clear that one win is nice, but it doesn’t ensure that your team will last through the first weekend. The “One and Done” scenario is similar in the direct mail arena, where one-year subscriptions and one-product-only purchases are certainly useful but don’t build success in the long run. Rather, you want to increase overall sales and orders; a.k.a., get more wins. To do that—and thus get more return per package—consider the following five ways to upgrade your current offer. To help craft this winning formula, Target Marketing leaned on two reputable “coaches” in the field: Alan

Secrets of the decade's most successful controls.
June 1, 2005

By Hallie Mummert While direct marketers and Internet services companies strive to determine what roles Web sites and e-mail play in selling directly to consumers and businesses, direct mail continues to rule the direct marketing media mix. And with good reason. According to the Direct Marketing Association's 2004 Response Rate Study, only telemarketing and dimensional mail were reported by direct marketers as more effective than direct mail at pulling response. But let's consider these media that are more successful than direct mail. The fact that dimensional mail's bulk and dramatic presentation attracts attention is what prevents it from generating long-term controls—it quickly fatigues. Telemarketing

Blockbuster Direct Mail 2004 Axel Andersson Grand Controls
April 1, 2005

The following is the full list of Grand Controls identified by the Who's Mailing What! Archive as having been mailed for three years or more during the past decade (1995-2004). For more information on any of these mailings, contact Archive Director Paul Bobnak, at (215) 238-5225. Or, to order access to the entire direct mail library of mailings received by the Archive between 1994 and the present, visit www.whosmailingwhat.com. AARP Membership Registration Archive Code: 571AMASRP0604Z AARP Membership Card Archive Code: 571AMASRP0397A AARP Certificate of Admission Archive Code: 573AMASRP1095AZ Advertising Age Year/$69.95 Archive Code: 205ADAGEM0799Z Air & Space 5 + 1

Blockbuster Direct Mail
April 1, 2005

By Hallie Mummert Secrets of the decade's most successful controls. While direct marketers and Internet services companies strive to determine what roles Web sites and e-mail play in selling directly to consumers and businesses, direct mail continues to rule the direct marketing media mix. And with good reason. According to the Direct Marketing Association's 2004 Response Rate Study, only telemarketing and dimensional mail were reported by direct marketers as more effective than direct mail at pulling response. But let's consider these media that are more successful than direct mail. The fact that dimensional mail's bulk and dramatic presentation attracts attention is what prevents it