IWCO

3 Ways to Reduce Waste in the Direct Mail Production Process
June 11, 2008

You rely on your direct mail production suppliers to help you identify cost-cutting measures for your campaigns. Why not also bring these key stakeholders into your efforts to improve your environmental stewardship goals? Beyond being experts at print production and workflow, they might also be educated on the latest industry guidances that you’ll want to consider when evaluating your green options. And while you’re brainstorming, don’t forget to ask what steps your production partners are taking to address environmental impacts in their own operations. Sharing ideas and research can help you all move farther forward on this important issue. Here, Debora Haskel, vice president