IProspect

How Ikea is Boosting In-Store Traffic Via Mobile Social Geotargeted Ads
May 16, 2014

An Ikea store saw a 31 percent lift in store traffic from 22- to 25-year-olds and an 11 percent lift from 26- to 35-year-olds following a geotargeted Facebook ad campaign that ran in the social network's news feed. Overall, the Ikea store saw an 11 percent increase in store visits among more than 172,000 consumers who were served the ads compared to an otherwise identical group of the same size who had not seen the ads. The results suggest that Facebook ads are driving foot traffic for retailers.

4 Tips to Better Market to Today's Dad
August 29, 2012

Family dynamics in the U.S. are changing. The 2010 U.S. Census reported that 69 percent of moms work either full- or part-time, with 40 percent of them outearning their husbands. Those dynamics, along with the slowing economy, have led to a rise in the number of stay-at-home dads and, more importantly, a growing trend towards dual management of the kids and household with responsibilities shared between mom and dad.

Affluent Men Research Online, View Ads Before Purchase
May 7, 2012

Men in households where annual income exceeds $100,000 outpace spending on luxury items online compared to women with the same financial status. When it comes to how ads influence clicks, only concise information leads to sales, according to the iProspect study "The Affluent Male: What His Online Behavior Can Teach Luxury Brand Marketers." The 26-question survey found that 40 percent of respondents shop online at least twice weekly, and those who shop multiple times spend in excess of $30,000 annually.

5 Strategies for an Effective Direct Marketing Holiday Campaign
November 2, 2011

Don’t look now direct marketers but the holiday season is officially upon us. I know, I know it feels like you just closed out Q3. If that weren't stressful enough, your 2012 forecasting initiatives are in full swing. It’s OK to feel a little overwhelmed. Here’s something that might make you breathe easier. According to Epsilon’s Holiday Trend Report 2011, cross-channel marketing programs and increases in consumer spending suggest that the holiday shopping season will be strong. Still, direct marketers shouldn't simply rely on retail predictors.

The Best Search Engine Optimization Companies Ranked by topseos.com for November 2011
November 2, 2011

topseos.com, the independent authority on search vendors, has released their list for the best SEO companies for November 2011. topseos.com, the independent authority on search vendors, has released their list of the fifty best search engine optimization companies for the month of November 2011. topseos.com uses a meticulous evaluation process which identifies the services which offer the most complete SEO experience in order to create a list of the best SEO companies. The list is used by businesses looking for specialized SEO services which will assist them in their online marketing in the form of improved organic search results

Display Ad Clickthroughs Don't Provide Whole Picture
May 13, 2009

Direct marketers who've long been fans of online display advertising have a new list of talking points at their disposal. Watertown, Mass.-based search engine marketing firm iProspect released a study on Monday that highlights how almost as many Web surfers note the information on display ads, and plug it into search engines to do further research, as those who immediately click directly on the advertisements.

5 Tips to Optimize Your Web Site for Users and Search Engines
March 5, 2009

The news about the global economy seems to get worse every day. The stock market keeps declining. Massive layoffs and foreclosures have shaken consumer confidence, causing people to change the way they spend their money. So with people buying less, Web sites must be optimized for both consumers and search engines so you can capture the buyers still out there. Here are five tips to help improve your Web site for users and search engines:

4 Tips to Ensure Your Site Is Customer-Centric
February 5, 2009

One of the easiest ways to increase online conversions is by adding customer-centric, benefit-oriented content to your site. Much of the content on the Web today is too focused on company matters — who the company is, what it offers, its strategy and so on. This is a mistake. Rather than describing your company, your content should focus on your customers.

10 Truths You Should Know About Search Marketing, Part 3
October 30, 2008

In a session at the Search Marketing Expo East conference held Oct. 6-8 in New York, a five-member panel explored "The Ten Truths Every CMO Must Know About Search Marketing." So far, we have recapped the group's first seven truths. This week we look into the final three.