iPost, a provider of on-demand email and cross-channel marketing solutions, announced that Ogden Publications has collaborated with it to develop a connected digital marketing and fulfillment solution.
What it Does: Unifies email, social, mobile and web marketing in a single platform, allowing digital marketers to cross-promote campaigns; manage subscribers, fans and followers; analyze and understand customer behavior across multiple channels; and engage in customer conversations.
Orlando (Retail Marketing Conference) – May 24, 2010 – CRM Text, a developer of mobile marketing solutions, today announced at the Retail Marketing Conference that it is partnering with iPost, a leader in strategic email marketing services and predictive analytics, to offer digital marketers a unified email and mobile marketing solution.
Company: Flimp Media, a rich media solutions provider targeted at direct marketers, and iPost, an email services and predictive analytics solutions provider Product/Service: A metrics-driven video email messaging solution What It Does: Enables email marketers to build, distribute and track video-based email marketing campaigns with no programming experience necessary.
Marketing executives are repeatedly challenged to get the best possible results from their e-mail campaigns. The challenge is all the more urgent during times of economic belt tightening, which is what we're currently experiencing. There are many analytic approaches that are touted as the latest and greatest at wringing out results. So, faced with the "analytic du jour," how's a marketer to choose?