iPost Introduces Updates to iPost Mailing Manager
February 24, 2011

Company: iPost, a provider of on-demand email and cross-channel marketing solutions

Product/Service: An update to iPost Mailing Manager, with social media sites Facebook and Twitter integrated

What it Does: Unifies email, social, mobile and web marketing in a single platform, allowing digital marketers to cross-promote campaigns; manage subscribers, fans and followers; analyze and understand customer behavior across multiple channels; and engage in customer conversations.

Metrics-driven Video Email
January 28, 2010

Company: Flimp Media, a rich media solutions provider targeted at direct marketers, and iPost, an email services and predictive analytics solutions provider Product/Service: A metrics-driven video email messaging solution What It Does: Enables email marketers to build, distribute and track video-based email marketing campaigns with no programming experience necessary.

RFM: The New Old Kid on the E-mail Block
October 17, 2008

Marketing executives are repeatedly challenged to get the best possible results from their e-mail campaigns. The challenge is all the more urgent during times of economic belt tightening, which is what we're currently experiencing. There are many analytic approaches that are touted as the latest and greatest at wringing out results. So, faced with the "analytic du jour," how's a marketer to choose?