The following is the full list of Grand Controls identified by the Who's Mailing What! Archive as having been mailed for three years or more during the past decade (1995-2004). For more information on any of these mailings, contact Archive Director Paul Bobnak, at (215) 238-5225. Or, to order access to the entire direct mail library of mailings received by the Archive between 1994 and the present, visit www.whosmailingwhat.com. AARP Membership Registration Archive Code: 571AMASRP0604Z AARP Membership Card Archive Code: 571AMASRP0397A AARP Certificate of Admission Archive Code: 573AMASRP1095AZ Advertising Age Year/$69.95 Archive Code: 205ADAGEM0799Z Air & Space 5 + 1
Investor's Business Daily
Advertising and marketing legend David Ogilvy has said that captions have greater readership than almost any other type of copy element, shares freelance copywriter Tom Meyer. As such, you can leverage their power in direct mail packages that include photos, illustrations and other kinds of grapics. For example, Meyer's long-term control for Investor's Business Daily featured caption-like copy printed under a sticker-response token; the copy stressed the no-risk nature of the offer. —Hallie Mummert
By Lois K. Geller Every year I look forward to judging The Direct Marketing Association's (DMA) Echo Awards. It's interesting to get a bird's eye view of dozens of direct mail, TV and radio campaigns from business-to-business and business-to-consumer direct marketers. Recently, I walked over to The DMA headquarters on 6th Avenue to look at the winners. Many of the submissions were foreign campaigns. Sure, the Echos are an international competition, but in previous years there appeared to be many more U.S. entries. Maybe this year, after Sept. 11, we played it safe and mailed our controls, and didn't test as much.