Ratings and reviews have become prevalent on marketers' Web sites, but that doesn't mean they're being used effectively. During a session at the Internet Retailer Conference & Exhibition in Boston earlier this week, Stuart Wallock, senior manager of global community and personalization at Dell, offered best practices for incorporating ratings and reviews on Web sites.
On the surface, a walk through the show floor at the Internet Retailer Conference & Exhibition in Boston, which ran June 15-18, would make even the dourest economist smile.
E-mail can be a powerful tool to drive return visitation, time spent, pages viewed, ads clicked, products purchased and more. Therefore it should come as no surprise that e-mail users are and often can become a brand’s most powerful evangelists. Why then do we all too often take them for granted?
After a challenging holiday season, merchants face seemingly paradoxical imperatives in 2009: Continue e-commerce growth while holding the line on expenses. Now more than ever, merchants must invest wisely to stay competitive, and continue to improve and innovate online.
Usability issues aren't always apparent to the retailer operating a Web site. Consumers bring all levels of skill and knowledge to the sites they visit, and access them with different browsers and operating systems. As a result, an online retailer runs the risk of alienating a significant number of users if he or she is not aware of all of the potential obstacles to successful site navigation.