Internet Retailer

Dell Dude Doles Out Key Steps to Effective Ratings and Reviews Programs
June 18, 2009

Ratings and reviews have become prevalent on marketers' Web sites, but that doesn't mean they're being used effectively. During a session at the Internet Retailer Conference & Exhibition in Boston earlier this week, Stuart Wallock, senior manager of global community and personalization at Dell, offered best practices for incorporating ratings and reviews on Web sites. 

E-mail Strategies and Tactics Exposed:
May 18, 2009

E-mail can be a powerful tool to drive return visitation, time spent, pages viewed, ads clicked, products purchased and more. Therefore it should come as no surprise that e-mail users are and often can become a brand’s most powerful evangelists. Why then do we all too often take them for granted?  

Boost Customer Experience
May 1, 2009

After a challenging holiday season, merchants face seemingly paradoxical imperatives in 2009: Continue e-commerce growth while holding the line on expenses. Now more than ever, merchants must invest wisely to stay competitive, and continue to improve and innovate online.

Gomez Executive Offers Top Three Online Retail Usability Best Practices
February 7, 2008

Usability issues aren't always apparent to the retailer operating a Web site. Consumers bring all levels of skill and knowledge to the sites they visit, and access them with different browsers and operating systems. As a result, an online retailer runs the risk of alienating a significant number of users if he or she is not aware of all of the potential obstacles to successful site navigation.