The two primary methods of segmentation — customer and consumer — are similarly named, but there are different use cases for each. A recent Forrester report, along with a special introduction by Infutor, provides an in-depth explanation of the differences between the two types of segmentation and the different approaches that Customer Insights pros can take to maximize the impact.
Even in 2020, identity graphs are a relatively new concept. There is still confusion over what they can and should do and how they do it – and whether your brand really needs one. Infutor has created the ultimate guide to managing your own graph to help you develop your own answers.
The primary goal of an identity graph is to recognize consumers and their associated profiles and attributes. However, its responsibilities in providing value for marketers go much deeper. Infutor’s recent white paper shows what identity graphs can and should do -- and how they do it.
Infutor’s most recent whitepaper explores how an identity resolution strategy enables brands to uncover who their customers are to improve inbound engagement, strengthen the customer experience, and activate outbound campaigns at scale.
Identity resolution is a crucial tool for marketers, providing a complete, real-time view of a customer or prospect. Infutor’s recent eBook explores how identity resolution helps marketers improve personalization, make relevant and compelling offers, and understand whether the consumer is qualified to purchase.
Infutor’s recent whitepaper explores how top brands are resolving identities and personalizing engagements during the key moments in the customer journey. You’ll find use cases, things that can get in the way of success, and how you can start the path to identity resolution for your consumers.
View Infutor’s most recent whitepaper to learn how top brands are resolving identity and personalizing engagements during the key moments in the customer journey. You’ll find use cases, things that can get in the way of success, and how you can start the path to identity resolution for your consumers.
With hundreds of channel options available and purchases being made in seconds, it’s more critical than ever for marketers to get in front of consumers at the right time. See how top brands are resolving identity and personalizing engagements during key moments in the customer journey in Infutor’s latest eBook.
In Infutor’s latest white paper, learn how to fully optimize your omnichannel marketing campaigns with accurate identity data and gain insight into the important steps your brand should take to ensure compliance in an omnichannel world.
Infutor’s latest eBook provides critical insight into how brands need to look at data accuracy and cross-device linkage in omnichannel marketing and the privacy steps marketers need to take to stay compliant.