The year 2020 has been a tumultuous year. And as eyes begin to turn toward 2021, the new year promises to bring a budget season like never before. Infutor has put together a guide of what brands and marketers can learn from 2020 and how to apply those strategies into next year.
Identity resolution enables marketers to deliver the right messages at the right time. Infutor has put together the ultimate quiz so you can find out if your organization is ready to benefit from identity resolution and how you can take the next step to achieving it.
With the imminent crumble of the third-party cookie, the time for marketers to shift focus to their own source of truth to identify consumers is now. The Identity Graph turns the unknown into the known, providing the key consumer insights that empower better experiences across inbound and outbound engagements. This guide shows you why managing your own graph is the best way to take consumer identity into your own hands in the post-cookie era.
Data is the fuel that helps analytics teams anticipate consumer behaviors, predict purchases, and much more. If your organization is new to analytics or wants to augment its modeling with third-party data, Infutor has put together a guide that will show you what to look for in a provider to ensure you’re making the best decision for your data science initiatives.
Whether you’re new to analytics and need foundational data or want to augment modeling and fuel AI initiatives with rich third-party data, you’ll need to properly vet all potential partners. Infutor’s tip sheet will help you decide whether a data analytics partner is the right fit, and ensure you’re making smarter decisions across your entire organization.
In this white paper, Infutor discusses why the most impactful personalization doesn't come from just knowing who a customer is but rather from knowing what they want. You’ll also learn how brands can provide value right away by predicting lifestyle patterns, creating relevant cross-sells, and more!
Personalization can prove that you know who a customer is, but does it provide real value? In this white paper, Infutor discusses why the most impactful personalization doesn't come from just knowing who a customer is but rather from knowing what they want. You’ll also learn how brands can provide value right away.
Segmentation strategy can be a confusing and divisive topic for marketers. However, the gap between customer and consumer segmentation can be bridged with third party data. Download Forrester’s report with special introduction by Infutor to learn how to maximize the impact of your segmentation efforts.
The two primary methods of segmentation — customer and consumer — are similarly named, but there are different use cases for each. A recent Forrester report, along with a special introduction by Infutor, provides an in-depth explanation of the differences between the two types of segmentation and the different approaches that Customer Insights pros can take to maximize the impact.
Even in 2020, identity graphs are a relatively new concept. There is still confusion over what they can and should do and how they do it – and whether your brand really needs one. Infutor has created the ultimate guide to managing your own graph to help you develop your own answers.