Infutor

What You Need to Know About Data Partners
June 17, 2020 at 5:23 pm

Data is the fuel that helps analytics teams anticipate consumer behaviors, predict purchases, and much more. If your organization is new to analytics or wants to augment its modeling with third-party data, Infutor has put together a guide that will show you what to look for in a provider to ensure you’re making the best decision for your data science initiatives.

5 Things to Know About Data Analytics Partners
June 9, 2020 at 4:19 pm

Whether you’re new to analytics and need foundational data or want to augment modeling and fuel AI initiatives with rich third-party data, you’ll need to properly vet all potential partners. Infutor’s tip sheet will help you decide whether a data analytics partner is the right fit, and ensure you’re making smarter decisions across your entire organization.

Personalization Can Go Wrong. But We Have the Fix
May 12, 2020 at 11:07 am

In this white paper, Infutor discusses why the most impactful personalization doesn't come from just knowing who a customer is but rather from knowing what they want. You’ll also learn how brands can provide value right away by predicting lifestyle patterns, creating relevant cross-sells, and more!

Is Personalization Too Personal?
April 14, 2020 at 11:01 am

Personalization can prove that you know who a customer is, but does it provide real value? In this white paper, Infutor discusses why the most impactful personalization doesn't come from just knowing who a customer is but rather from knowing what they want. You’ll also learn how brands can provide value right away.

The Division of Segmentation
March 11, 2020 at 10:47 am

Segmentation strategy can be a confusing and divisive topic for marketers. However, the gap between customer and consumer segmentation can be bridged with third party data. Download Forrester’s report with special introduction by Infutor to learn how to maximize the impact of your segmentation efforts.

How to Bridge the Segmentation Gap
February 13, 2020 at 9:36 am

The two primary methods of segmentation — customer and consumer — are similarly named, but there are different use cases for each. A recent Forrester report, along with a special introduction by Infutor, provides an in-depth explanation of the differences between the two types of segmentation and the different approaches that Customer Insights pros can take to maximize the impact.

The 2020 Guide to Building an Identity Graph
January 14, 2020 at 11:50 am

Even in 2020, identity graphs are a relatively new concept. There is still confusion over what they can and should do and how they do it – and whether your brand really needs one. Infutor has created the ultimate guide to managing your own graph to help you develop your own answers.

A Master Class on Identity Graph Management
December 5, 2019 at 5:48 pm

The primary goal of an identity graph is to recognize consumers and their associated profiles and attributes. However, its responsibilities in providing value for marketers go much deeper. Infutor’s recent white paper shows what identity graphs can and should do -- and how they do it.

What It Means to Understand Your Consumers
November 2, 2019 at 11:10 am

Infutor’s most recent whitepaper explores how an identity resolution strategy enables brands to uncover who their customers are to improve inbound engagement, strengthen the customer experience, and activate outbound campaigns at scale.

Resolving Your Consumers’ Identities
October 18, 2019 at 3:28 pm

Identity resolution is a crucial tool for marketers, providing a complete, real-time view of a customer or prospect. Infutor’s recent eBook explores how identity resolution helps marketers improve personalization, make relevant and compelling offers, and understand whether the consumer is qualified to purchase.