Infogroup Targeting Solutions
Every year, marketers waste millions of dollars on unnecessary postage and online ads that never see returns. Truly integrated campaigns lead to increased revenue, greater customer retention and, most importantly, a bigger return on investment. The push and pull aspects of integrated marketing are equally important and must be combined to create a long-term, adaptable plan that can be refined based on initiatives that have either worked or proven unsuccessful
Despite the fact that our world is becoming more and more digital, direct mail can still be an effective tool for healthcare marketing campaigns. It can be highly informative, easy to track, and often an optimal way to reach older populations who don’t use computers, smartphones and tablets as much as younger generations. Still, a direct mail campaign is only as good as its list, and finding an effective list is a key challenge for any campaign. When it comes to healthcare, many people do not opt-in to receive information about their diseases
The 2012 presidential election is important to direct marketers for reasons that have nothing to do with who wins or loses. It has been shaped by the tools of direct marketers—and many that marketers are only just starting to explore. It's not just politics imitating marketing, but perhaps also a glimpse into direct marketing's future.
Product/Service: Sapphire Web Optimizer, a tool that leverages Infogroup's Sapphire database to deliver leads on a cost-per-lead basis. What it Does: "The Sapphire database is a multi-source B-to-B file containing almost 60 million decision-makers. ... The Web Optimizer then tracks Web behavior and feeds prospects from this pool as interest in the marketer's products or services are observed."
Personal Disclaimer: I donated some money to the Barack Obama campaign in 2008 and voted for him. Frankly I couldn't bear the possibility that John McCain—a cancer survivor in his eighth decade—might assume room temperature, thus installing Sarah Palin in the Oval Office to run the country and the world. That does not mean I am a misogynist. I would vote for Hillary Clinton in a heartbeat. I do not write this column in support of Barack Obama. I have not made up my mind about the 2012 election.
What is the proper media mix between digital, print, direct and the myriad other marketing channels? Getting the right message to the right person at the right time is both more complex and yet more possible. Before, marketers just had to worry about who to target. Now, it's not only about who to target, but also about when, how and with what products and offers. With abundant behavioral data and advanced analytical techniques, some marketers are figuring out exactly that.
Infofree.com is launching an incredible service for salespeople, small businesses and entrepreneurs. The service provides unlimited search and download of sales leads from several databases of 12 million businesses, 200 million consumers and homeowners, and hundreds of other unique databases. Reach new homeowners, new movers, newlyweds, newly divorced, and new businesses with real time downloading and unlimited search.
Database company Infogroup sold its research branch, Opinion Research Company International (ORC), to Chicago-based private equity firm Lake Capital Management. Infogroup president and CEO Clare Hart said July 7 that the sale will allow Infogroup to concentrate on consumer data, list management and brokerage, multichannel marketing and sales enablement. “The sale creates an opportunity for us to focus our resources on the focus of our business,” she said. Hart declined to provide specifics, saying only
Leading global research supplier ORC International, an Infogroup company, today unveiled its new Social Analytics Solutions research services. Social Analytics Solutions is designed to enable companies to listen to, understand and act on the billions of conversations occurring online for improved and more successful business strategies.
Vinod Gupta is back in the database business. His resurgence comes less than five months after he resigned from the board of directors at Infogroup, the company he founded in 1972, and about two months after the company's sale to New York private equity firm CCMP Capital Advisors, from which Gupta made about $101 million.