InfoCision Management Corp.
A telemarketing company that solicits donations for several big-name charities is keeping most of the money raised and systematically lying about it to the public, according to a new investigation by Bloomberg Markets Magazine. InfoCision instructs its employees to say, when asked, that at least 70 percent of the money that they raise for the American Cancer Society and American Diabetes Association will go toward charity, Bloomberg Markets Magazine reports. But these charities, which approved the telemarketing scripts, had agreed to give InfoCision more than half of the money raised. In fact, InfoCision kept all of the donation money that
If you're going to add the phone to your fund-raising arsenal, when and where does it make sense? "The phone should be in addition to any direct mail you are doing," says Tim Twardowski, executive vice president of InfoCision Management Corp., an Akron, OH, telemarketing agency with more than 150 nonprofit clients including the Salvation Army, and other health, fraternal and political organizations. For fund raisers, he says, "the goal with telemarketing should be to generate incremental income for the organization." Charles Cadigan, vice president and senior strategist at Epsilon, agrees, explaining, "Some would argue that you should take dollars away
by Alisa Getzinger Let's see a show of hands: How many of us self-professed direct response marketers cringe at the mention of the ever-popular industry term "data mining"? Jargon such as Response Reference, Relational Data Models, Genetic Algorithms or Breeding the Best Predictors has left countless successful marketing professionals dazed and confused. Granted, all this technical terminology is enough to give anyone a bad flashback to high school calculus, but contemporary marketers need not feel intimidated by all this techno-talk. The statistical side of data mining certainly has its place and its experts, but most marketing professionals have a much easier time taking