Independence Blue Cross

Independence Blue Cross Keeps Mail Simple
April 11, 2016 at 8:00 am

When you’re talking to your customers, you have choices: email, websites, and social. Enter a simple solution to clutter: direct mail.

A Direct Marketer Gags on Obamacare
August 12, 2014

Copywriters empathize. They are highly paid to get inside the heads of those to whom they are writing. Copywriters think how their prospects and customers think and feel what they feel. Politicians have the hides of a rhinoceros. Their overarching agenda: re-election at all costs.

When Bad Ideas Fly—II
January 11, 2007

The 139-word Bloomberg News release—that Pinnacle Entertainment is selling shares for casino funding—ends on a sour note. Pinnacle lost out in its bid for a slot machine parlor in Philadelphia to the proprietors of the largest casino complex in the world, Foxwoods, which is owned and operated by Connecticut’s Mashantucket Pequot tribe. The new Foxwoods Casino—slot machines only—that won the license, will be sited on the west bank of the Delaware River, roughly 1-1/2 miles from our 1817 row house in South Philadelphia. My neighbor, novelist-actor Steve Zettler, wrote a letter to The Philadelphia Inquirer that oozed sanctimony. “It goes beyond the obvious

Are Voles and Moles Eating Your Profits?
December 8, 2005

When Clerks Make Marketing Decisions Dec 8, 2005: Vol. 1, Issue No. 54 Penn Treaty Network America Insurance Company Dear Mr. Hatch: We would like to take this time to confirm your interest in applying for reinstatement of the above referenced policy and receipt of your check number 1610 in the amount of $199.11. We now require a completed reinstatement application to accompany your payment and, therefore, we are returning your check and are enclosing an Application for Reinstatement. --Larry Hausman, vice president of Policyholder Services and Conversion, Nov. 15, 2005 Over the past three years, two members of my family in