Why iPad 3 Will Help Apple Grab 70 Percent of the Tablet Market in 2012
March 8, 2012

The iPad 3 is set to propel Apple into a position where it can capture in excess of 70 percent of the tablet market during 2012, according to market research firm IMS Research. IMS Research predicts that some 70 million iPads will be shipped in 2012, a figure that would represent a 71 percent year-on-year growth for the tablet. This massive increase is being put down to the even bigger gap that Apple will put between itself and the competition with the launch of the iPad 3.

The Madness of Advertising on TV
August 19, 2008

Nothing-nothing!-bugs me more than advertising writers who call TV ads "winners" because they're the "best-remembered" and/or "most-liked."

Did the ad sell anything? What was the ROI?

Belinda Goldsmith of Reuters reported that roughly 1 billion people-15% of the world's population-watched some or all of the Olympic opening ceremonies, a TV spectacular that ran four and a half hours.

I watched the next morning via the DVR recording device that is part of our DIRECTV service. By judicious fast-forwarding-and avoiding ads and the procession of the athletes-I saw what was worth seeing in 90 minutes.

I don't watch TV commercials.

Cutesy-poo creativity and the "hard sell" repeated over and over ad nauseam do nothing for me. When you're 73, quality time gets precious.

I'm not alone.

January 1, 2008

Kudos for Kurtz Great cover story about Brian Kurtz [October 2007, “Direct Marketer of the Year”]. One usually doesn’t expect much from such pieces, but this one dramatically exceeded expectations. Kurtz tells a great story (which perhaps resonates with me because I am a list guy) and is an inspiration. Would that more people gave back to the industry as much as he does. I speak as one of “the few” who do not know him personally, but your piece makes me hope that one day that will change. Terry Nugent VP Marketing Medical Marketing Service Inc. (MMS) Just got home from a trip and saw Brian Kurtz on

Direct Marketing in the Land of Oz
May 1, 2002

U.S. Direct Marketers Are Finding Success in Australia By Lisa A. Yorgey This year's Oscar race has been called an Australian invasion: Aussies were nominated in every award category. Indeed, this former British penal colony has permeated American pop culture—from Animal Planet's "Crocodile Hunter" to Nicole Kidman in "Moulin Rouge." Interest in the land down under, however, extends beyond the world of entertainment. With a largely English-speaking population of about 23 million and a well-developed list market, Australia is one of the few bright spots in the Pacific Rim for U.S.-based international direct marketers. Direct marketing now represents half of all media spending

The Global End Game
October 1, 2000

Base Your Delivery Method on Your Marketing Strategy By Lisa Yorgey Lester Mapping out your mailing plan for an international direct mail campaign is often like completing a jigsaw puzzle. You need to contemplate all the pieces to make it fit. Unlike domestic postal delivery, no monopoly exists on the delivery of international mail. Mailers can choose from three basic options when sending international direct mail: 1. One of the U.S. Postal Service's (USPS) international services; 2. An international mailing service, such as remail or consolidation, provided by private commercial carrier; or 3. The direct-entry services of the USPS, a foreign postal