Human Rights Campaign

How to Be a Welcome Marketer at LGBT Weddings
October 7, 2014

Congratulations! Mazeltov! Happy Wedding! There are all kinds of ways for travel, hospitality and more marketers to be welcome at nuptial celebrations, and same-sex marriages seem no different. That's even truer now that the U.S. Supreme Court has declined to hear cases from Oklahoma, Utah, Virginia, Wisconsin and Indiana. On Monday, the court declined to hear arguments from those states that were opposed to the marriages, in effect bringing the total of states allowing same-sex nuptials to 24.

Gen C and the Multichannel Marketing Imperative
December 2, 2013

No matter what vertical their company is in, marketers need to communicate with the hyper-connected customers known as "Generation C," agree the panelists of Target Marketing's recent luncheon roundtable where speakers from IBM, SAP, Chubb Insurance, CitiMortgage and the nonprofit Human rights Campaign took on the subject of "The Secret to Managing Multichannel Marketing: How you need to focus your efforts for 2014." About 77 percent of customer communication now comes through Generation C, says Sandy Carter, IBM general manager and 2013 Direct Marketer of the Year

Gay Rights and Psychographics: How Facebook's Brought Us Closer to the DOMA Frontier
June 27, 2013

Facebook enables us to publicize the color of our hair, our sexual orientation, our opinion on the current state of the government and now our support of the Supreme Court overthrowing the Defense of Marriage Act (DOMA). … A recent Washington Post/ABC survey showed that 63 percent of Americans support the legalization of gay marriage. Facebook intended to collect its own data by analyzing the number of members who changed their profile picture to the "equals" sign on a weekly basis. Accordingly, nearly 2.7 million people changed their profile picture … Facebook reveals our values as a society