HomeData

Lists: Keepin’ Up With the Joneses
February 1, 2007

Historically low interest rates have driven one of the biggest home-buying booms the United States has ever seen. According to the National Association of Realtors (NAR), the past three years have brought record highs for sales of existing homes—and that’s impressive, considering the NAR has been tracking home sales since 1968. Another attractive fact: The median price of a home in 2006 was $222,000, which is up a little more than 1 percent from 2005 levels. Everyone is waiting for the real estate bubble to burst. But according to NAR predictions, existing home sales should trend slightly upward through 2007 and into 2008, and

List Roundtable
October 1, 2006

Bruce Dulberg, CEO, HomeData Corp. There is a sometimes daunting level of unique terminology in our business. We have our own lingo, and the new list employee has to learn the acronyms and phrases in a hurry. Though a bit dated, I’d recommend reading Rose Harper’s book, “Mailing List Strategies” as a good start. It also helps to get to know the players and insiders in this game. Who are the shakers, as well as ‘fakers’ in their respective areas of expertise? Who is consistently getting high marks? The new employees can give themselves a great leg up by learning who’s who. Coming

Market Focus - New Movers
May 1, 2005

At one point or another, everyone is a new mover. Whether it's striking out on your own from the family home and into that first apartment, or moving up to a single-family residence with your spouse and new baby, or trading in that empty nest for a chic condo in a warmer climate—it's not often that you find a life-stage event that touches so many consumers' lives. Every month—in fact every week—there are new movers packing up boxes in one locale, only to put down roots in another, be it two blocks away or on the other coast of the United States.

Market Focus: New Homeowners
November 1, 2004

Predicted to Spend The past few years have seen a dramatic rise in home buying and new home constructions. According to the National Association of Realtors, 2003 was the biggest year for home sales in history. One of the best predictors of consumers’ intent to buy goods and services is a lifestyle change, such as a move to a new home. This is a time when people not only are likely to buy, but they must buy. “When [consumers] move into a new home, they purchase everything under the sun. It is the best time to reach potential new customers,” says Sylvia Hamilton, director