Home Depot

Brand Equity vs. Economics 101
October 19, 2017 at 8:00 am

The law of supply and demand: the only thing many people remember from Economics 101. When demand goes up, prices increase. When demand

Why Don’t Millennials Use Cash?
July 16, 2015 at 8:00 am

When’s the last time you saw a Millennial pay with cash? Even convenience store purchases of less than $5 are paid with a debit card.

The Sony Hack Wake-up Call
January 13, 2015

The late Victor Kiam—CEO of Remington shavers—was a client of mine. A favorite expression of his was "cheapsy-weepsy." Cheapsy-weepsy describes corporate America.

‘Buy’ on Twitter: Will Marketers Love It?
September 9, 2014

Well, it's official. On July 7, Target Marketing ran "Is 'Buy Now' Twitter's E-commerce Future?" Apparently, it is. On Monday, Mashable ran "Twitter Officially Begins Testing 'Buy' Button." (With a less exciting headline, Twitter made the same announcement, "Testing a Way for You to Make Purchases on Twitter."

How to Build a Portal to Better Customer Relationships With Mobile Apps
August 1, 2014

You’ve seen the statistics: Mobile devices are quickly becoming the gateway to everything media. This new mobile reality has permeated our lives and our culture. I saw a study recently that encapsulates this particular change in culture. Common Sense Media surveyed parents of children 0-8 in the U.S. and found that 38 percent of 2-year-old children and younger have used a mobile device for playing games, watching videos or other media-related purposes. These are toddlers—babies, really—who haven’t learned how to put a sentence together, yet they have no trouble accessing games or cueing up videos.

After Data Breach, Target Plans to Issue More Secure Chip-and-PIN Cards
May 1, 2014

Still pushing to right itself after an enormous data breach by cybercriminals, Target announced on Tuesday that it would switch its debit and credit cards over to a more secure technology by early next year, most likely making it the first major retailer in the country to do so. The company also said on Tuesday that it had hired a new CIO to oversee the company’s technology team and data security. The new debit and credit card technology, called chip and PIN, is widely used in Europe and considered to be far more secure than most cards used in the

A BIG GROWTH ONLINE SOLUTION
February 3, 2014

Download our brochure to see how SG360°’s brand design agency, IDEAS360°, put it’s team of designers, writers, web experts and developers to build a customized easy to use portal available on all platforms that allows Home Depot pros to grow their businesses with premium exclusive and customized marketing materials.

It’s Bank Credit Card Junk Mail Season Again!
January 29, 2014

The paper avalanche begins at my home in South Jersey. It's January, and along with the cold, snow and wind—plus post-holiday bills—comes the inevitable volume of bank credit card offers. Hooray! Yesterday's mail represented the normal credit card promotional mini-avalanche: five offers—two from national banks, and three from major regionals. In reviewing the promotions, they are pretty typical, pretty similar in positioning and messaging, and all pretty much hit several of the following, non-personalized, push offer components:

3 Key Hashtag Strategies: How to Market Your Business and Content
October 31, 2013

Do you use hashtags? Do you know how to use them strategically? Hashtags are everywhere these days. You see them on Twitter, Instagram, Pinterest, Google+ and now Facebook (OK, there are still problems with Facebook hashtags). As a marketer, you can’t ignore them. You need to know how to strategically implement these tagged topics. Hashtags can expand your content reach, amplify your brand, target your market, get your content found, improve your SEO and more. In this article, I’ll give you three core hashtag strategies for any social site. I’ll also include a brief intro to #hashtags, for you newbies!