Selling a customer on a new channel is a challenge, but one with a solution, as this direct mail piece shows.
Well, it's official. On July 7, Target Marketing ran "Is 'Buy Now' Twitter's E-commerce Future?" Apparently, it is. On Monday, Mashable ran "Twitter Officially Begins Testing 'Buy' Button." (With a less exciting headline, Twitter made the same announcement, "Testing a Way for You to Make Purchases on Twitter."
You’ve seen the statistics: Mobile devices are quickly becoming the gateway to everything media. This new mobile reality has permeated our lives and our culture. I saw a study recently that encapsulates this particular change in culture. Common Sense Media surveyed parents of children 0-8 in the U.S. and found that 38 percent of 2-year-old children and younger have used a mobile device for playing games, watching videos or other media-related purposes. These are toddlers—babies, really—who haven’t learned how to put a sentence together, yet they have no trouble accessing games or cueing up videos.
Still pushing to right itself after an enormous data breach by cybercriminals, Target announced on Tuesday that it would switch its debit and credit cards over to a more secure technology by early next year, most likely making it the first major retailer in the country to do so. The company also said on Tuesday that it had hired a new CIO to oversee the company’s technology team and data security. The new debit and credit card technology, called chip and PIN, is widely used in Europe and considered to be far more secure than most cards used in the
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The paper avalanche begins at my home in South Jersey. It's January, and along with the cold, snow and wind—plus post-holiday bills—comes the inevitable volume of bank credit card offers. Hooray! Yesterday's mail represented the normal credit card promotional mini-avalanche: five offers—two from national banks, and three from major regionals. In reviewing the promotions, they are pretty typical, pretty similar in positioning and messaging, and all pretty much hit several of the following, non-personalized, push offer components:
Do you use hashtags? Do you know how to use them strategically? Hashtags are everywhere these days. You see them on Twitter, Instagram, Pinterest, Google+ and now Facebook (OK, there are still problems with Facebook hashtags). As a marketer, you can’t ignore them. You need to know how to strategically implement these tagged topics. Hashtags can expand your content reach, amplify your brand, target your market, get your content found, improve your SEO and more. In this article, I’ll give you three core hashtag strategies for any social site. I’ll also include a brief intro to #hashtags, for you newbies!