Facebook is taking over the internet, accounting for almost one-fourth of page views and 10 percent of internet visits, according to Experian Hitwise.
Search has undoubtedly emerged as one of the most effective forms of marketing online. Overall, visits to search engines were 11 percent of all Internet traffic in August 2010 and referrals from search engines represent 25 percent of traffic to websites, according to Experian Hitwise. So while there is plenty of opportunity to capture visitors through search, the challenge is how to maximize the benefits of this critical marketing channel.
Company: Experian Hitwise, an online competitive intelligence service provider
Product/Service: Search Engine Results Pages (SERP) listings report and Search Term Sequencing, two search intelligence tools
What it Does: The SERP report provides users with insight into the effect of natural rank position on actual search traffic received. Search Term Sequencing provides clients with insight into aggregated searches conducted prior to or after a given search term or a site visit within the same session.
Yahoo has sent an e-mail letter to its search advertisers, notifying them that it hopes to transition its organic search function fully over to Microsoft Corp.'s Bing as early as August, well ahead of earlier estimates.
Facebook recently passed Google to become the most visited website in the U.S., according to Hitwise. This achievement from the social networking giant reminds marketers not only of the growing importance of social media, and Facebook in particular, but of choosing the right approach and success measurement plan.
Microsoft's Bing increased its share of the U.S. search market by 5 percent in January, further closing the gap between itself and the market leaders, Google and Yahoo, according to online measurement service Experian Hitwise.
Online retailers can finally breathe a sigh of relief. After months of doom and gloom, Cyber Monday (Nov. 30) brought with it a glimmer of sunshine as consumers shopped online in record numbers. As an editor, tons of statistics, figures and surveys — Cyber Monday, Black Friday, etc. — come to my desk. So I thought I'd give you a quick roundup of some of my favorite Cyber Monday stats:
Feb. 3 was Facebook's fifth birthday. Can you believe it? Where did the time go? To commemorate this occasion, the trend-setting social network's boy wonder founder, Mark Zuckerberg, offered a note to members on Facebook’s Web site on Feb. 2. Among other things, he said the following:
Presidential candidates are known for pouring millions of dollars into campaign advertising. Historically, this has meant television, radio and billboard advertising.
Small marketing budgets don’t necessarily mean small ideas when it comes to search marketing. In fact, it’s the innovative and creative efforts that most often empower companies with the ability to learn and adapt. Over the past few years the practice of using search engines to market Web sites has progressed from a focus on optimizing text content and acquiring links to the optimization of a variety of searchable digital assets, including: images, audio and video, as well as content delivery formats like RSS and mobile search. As search engines evolve with features such as personalized, social and unified search, so must marketers—especially those