5 Tips to Improve Search Marketing Efforts
September 15, 2010

Search has undoubtedly emerged as one of the most effective forms of marketing online. Overall, visits to search engines were 11 percent of all Internet traffic in August 2010 and referrals from search engines represent 25 percent of traffic to websites, according to Experian Hitwise. So while there is plenty of opportunity to capture visitors through search, the challenge is how to maximize the benefits of this critical marketing channel.

Experian Hitwise Launches Two Search Products
August 26, 2010

Company: Experian Hitwise, an online competitive intelligence service provider

Product/Service: Search Engine Results Pages (SERP) listings report and Search Term Sequencing, two search intelligence tools

What it Does: The SERP report provides users with insight into the effect of natural rank position on actual search traffic received. Search Term Sequencing provides clients with insight into aggregated searches conducted prior to or after a given search term or a site visit within the same session.

Yahoo: Transition to Bing Search Expected by August
July 16, 2010

Yahoo has sent an e-mail letter to its search advertisers, notifying them that it hopes to transition its organic search function fully over to Microsoft Corp.'s Bing as early as August, well ahead of earlier estimates.

Bing Increases Market Share in January
February 11, 2010

Microsoft's Bing increased its share of the U.S. search market by 5 percent in January, further closing the gap between itself and the market leaders, Google and Yahoo, according to online measurement service Experian Hitwise.

Cyber Monday: How It Stacked Up
December 2, 2009

Online retailers can finally breathe a sigh of relief. After months of doom and gloom, Cyber Monday (Nov. 30) brought with it a glimmer of sunshine as consumers shopped online in record numbers. As an editor, tons of statistics, figures and surveys — Cyber Monday, Black Friday, etc. —  come to my desk. So I thought I'd give you a quick roundup of some of my favorite Cyber Monday stats:

At 5, Facebook Gets Older, as Do Its Users
February 4, 2009

Feb. 3 was Facebook's fifth birthday. Can you believe it? Where did the time go? To commemorate this occasion, the trend-setting social network's boy wonder founder, Mark Zuckerberg, offered a note to members on Facebook’s Web site on Feb. 2. Among other things, he said the following:

Competitive on a Budget
January 1, 2008

Small marketing budgets don’t necessarily mean small ideas when it comes to search marketing. In fact, it’s the innovative and creative efforts that most often empower companies with the ability to learn and adapt. Over the past few years the practice of using search engines to market Web sites has progressed from a focus on optimizing text content and acquiring links to the optimization of a variety of searchable digital assets, including: images, audio and video, as well as content delivery formats like RSS and mobile search. As search engines evolve with features such as personalized, social and unified search, so must marketers—especially those