It's still no Facebook, but Google+ usage by people in the United States surged 55 percent from November to December, Experian Hitwise said. The growth lifted Google+ to 49 million visits, the analysis firm said in a tweet yesterday.
Experian Hitwise analyzed the top 1,000 search terms for 2011, and Facebook was the top-searched term overall in the U.S. This is the third year that the social networking Website has been the top search term overall, accounting for 3.10 percent of all searches, a 46 percent increase from 2010.
The forecast has been a bit cloudy lately for the daily-deal industry. According to an Experian Hitwise report in August, traffic was down for some of the big players. Groupon's much anticipated I.P.O. has been a bust and Facebook ended its daily-deals effort just four short months after launch.
Marketers want to be where consumers are, but Google doesn't yet want companies participating in Google+. The latest social network now sees about 1.8 million visitors a week, according to Experian Hitwise. And, as many marketers already suspect, a large-scale adoption of Google+ by consumers will probably influence real-time search.
Last year consumers spent more than $55 billion on back-to-school shopping, according to the National Retail Federation. With such a large revenue opportunity at hand, retailers are naturally trying to capture consumer spending as early as possible. That explains why several back-to-school campaigns have already launched, even though we're still over a month before most students go back to school.
Large search agency, Rosetta (recently acquired by Publicis), have conducted a study of organic search traffic to their clients' websites in which they measured the percentage contribution of organic clicks from Yahoo, Bing and Google and segmented the data into vertical markets. The study found that the Bing-Yahoo search alliance presented significant competition to Google in the financial services and retail sector.
I was recently interviewed along with other online marketing bloggers for the Inc. Magazine article 11 Best Analytics Tools. Not all of my picks made the article, so I’d like to share them with Get Elastic readers, as they’re pertinent to ecommerce. Rather than individual tools, this article will cover 11 different types to keep you busy in 2011.
AdGooroo's advertiser intelligence data provides impression-based competitive intelligence on pay-per-click (PPC) and online ad display campaigns. This complements the online consumer behavior insights mined from Experian Hitwise's sample of 25 million Internet users worldwide. Together, the two data sources offer the first ever set of end-to-end digital marketing insights that track consumer and advertiser interactions from initial impression through action. "As search marketing grows more sophisticated, the ability to correlate competitive advertiser behavior with its impact on consumer search behavior offers advertisers a tremendous advantage," said Luke McGuinness "The combination of these two powerful data sets helps
Facebook is the consumers' community of choice; half a billion users, 250 million of which engage with the brand daily, contributing on average 90 pieces of content a month. No brand, ever, has seen that intensity of engagement from the range and number of consumers. The community is clear, but where does commerce fit in? Will consumers use Facebook in the shopping process and businesses deliver real value to the consumer via the open graph? The business case is emerging. The core of the case for commerce: Traffic * Conversion * Average Order Value = Sales Sales originate through