Movers are a marketer’s dream. They spend an average of $9k per move (furniture, cars, bank accounts, etc.), and they’re open to new brand loyalties. In this report you’ll learn top cities for movers, the websites they engage with, products they search for, and tips for targeting them first.
How do you pick the best influencers to partner with? Or improve performance on third-party sites? Using real data from retailers like Amazon, Walmart and Sephora, this guide breaks down tangible strategies to improve performance with Affiliates, Co-Branding, and Social Influencers.
How can auto brands and marketers compete in today’s challenging market? This report details how to identify and target untapped auto audiences before your competitors. Using real data from brands like Toyota, Mazda and Tesla, you’ll learn smarter segmentation, advanced audience activation tactics and the trends behind the electric revolution.
23 Mobile Marketing Facts: Mobile devices are an integral part of our lives. As a marketer, this means that your content, engagement and communications with prospects, customers and the public must be able to be delivered on the consumer’s device of choice and enable the owners to consume your content and act on your message at their convenience, not yours. ... To put this in perspective, roughly three out of five, or 141 million, people in the US owned smartphones as of May 2013 according to comScore
Bill Tancer, Experian Hitwise's general manager of global research, points to coupons as the significant buying habit and trend for consumers this holiday season because of last November's big spike in visits to coupon websites. He tells us that 78 percent of last year’s tracked holiday campaigns offered some form of discount. That's all well and good—but marketers need to give the trend a little push. Overall, campaigns with offers declined in opens and clicks last season, but had a 68 percent higher transaction rate and 60 percent rise in revenue per email compared with campaigns with no offers.
Sometimes, marketers love the search long tail; other times, they loathe it. For most big brands, the long-tail of a search engine marketing program consists of thousands of very specific, relatively low-traffic keywords. When a keyword portfolio is graphed against another variable, like search volume, these specific keywords create a long-tail visual; hence, the name.
Just when it seemed that the social media landscape was solidifying around Facebook, Twitter and YouTube, Pinterest burst onto the scene. As of February, Pinterest became the No. 3 social network by web traffic behind Facebook and Twitter, according to Experian Hitwise data. That growth has not only led to brands launching Pinterest pages, but to marketers promoting those pages in their email campaigns.
Pinterest is now the number three most-popular social network in the U.S., behind Facebook and Twitter, according to Experian Hitwise. A new report from the researcher shows Pinterest got 21.5 million visits during the week ending Jan. 28, a nearly 30-fold increase over a comparable week in July. Not surprisingly, the site skews female with a 60/40 ration of women to men visitors. Experian rep Matt Tatham says Pinterest beat its next-closest competitor, LinkedIn, in total visits in February.
There is a lot of debate about where high tech companies should focus their attention when it comes to being seen. Do you try and push your organic search and throw in some costly PPC campaigns to ensure you’re on Page 1 of the Google rankings or do you go down the social media avenue, create a Facebook page targeted to your demographics and interact with your customers, in the hope that an engaging social media campaign will draw in your numbers?
You know what’s cool? A billion. Users, that is. Having passed the $1 billion revenue mark some time ago, Facebook is now closing in on 1 billion users. The company claimed 800 million users in September, so it’s not surprising that claiming membership of one-seventh of humanity is now within the social network’s grasp. According to Gregory Lyons, a senior analyst at iCrossing, Facebook will reach the milestone in August.