Top Brands Using Twitter for Customer Support
December 13, 2012

Among the brands listed on the Interbrand Top 100, more than nine in 10 (95 percent) use Twitter and nearly one in four (23 percent) use it as a customer service platform (i.e., they have a Twitter handle dedicated to customer service), according to a new report by Simply Measured. For the study, Simply Measured tracked three months of Twitter messages exchanged via the 23 customer support accounts (from Sept. 1 to Nov. 30, 2012). Among the Top 100 brands, seven (7 percent) responded to more than 50 support-related tweets each day during the 3-month period, and three brands (3

35 Top Tips of 2012
December 1, 2012

To close out the year, the Target Marketing editorial staff reviewed all the content from the magazine, Today @ Target Martketing e-newsletter and blogs in 2012, hunting for some of the best marketing ideas and tips from our top experts to share with you.

How Fortune 500 Companies Engage Customers on Social Media
September 7, 2012

Fortune annually compiles a list of America’s largest corporations, aptly named the “Fortune 500” (F500) given their size and wealth. … In 2008, the University of Massachusetts Dartmouth Center for Marketing Research released one of the first studies on social media adoption among the F500 … Last year’s F500 study drew attention for the leveling off of blogging, with only 23 percent hosting a public-facing corporate blog in both 2010 and 2011. The latest iteration documents a leap forward for these titans as they show the first signs of really embracing a range of social media tools.

Is Your Business Harboring Rogues?
August 28, 2012

Do you sometimes wonder if strange goings-on in the next office or on an upper floor by hotshots—who in reality don't know squat—could bring down your business? I find astonishing the number of rogues who make decisions not knowing the rules, not understanding their business model and, worse, worse, worse, not testing small. Instead—convinced they know it all—they roll out big. When things don't go their way, they double-down. And everybody gets clobbered—fellow employees, stockholders and the public.

Google’s Marissa Mayer Becomes Yahoo’s CEO
July 17, 2012

Marissa Mayer, one of the top executives at Google, will be the next CEO of Yahoo, making her one of the most prominent women in Silicon Valley and corporate America. The appointment of Ms. Mayer, who was employee No. 20 at Google and was one of the few public faces of the company, is considered a surprising coup for Yahoo, which has struggled in recent years to attract top flight talent in its battle with competitors like Google and Facebook. Ms. Mayer, 37, had for years been responsible for the look and feel of Google’s most popular products

CEOs Afraid of Going Social Are Doing Shareholders a Massive Disservice
July 13, 2012

Big company CEOs are virtually invisible on social media sites. They’re not on Facebook, not on Twitter, not on Google+, not on Pinterest—they’re barely even on LinkedIn. These findings are just crazy to me on so many levels. More than half the U.S. population has eagerly embraced sites like Facebook and more than a third are using Twitter, yet only 7.6 percent of Fortune 500 CEOs have bothered to jump on Facebook, and just 4 percent have opened Twitter accounts. All in, 70 percent of big company CEOs have no presence on social networks. I know this thanks …

Will Augmented Reality Spell the End of the QR Code?
June 13, 2012

In the season finale of the Fox TV series "Touch," savant Jake grabs a smartphone (which product placement clearly shows us is an AT&T Windows phone) and launches Air Graffiti, an AT&T service which, according to the website, “allows users to place videos, photos and songs “in the air” at a physical location.” He shoots an image that his father will recognize. After he vanishes, the father (portrayed by Kiefer Sutherland) scans the activity room and finds the phone with the object already on the screen.

How 7 Display Ads Convert Their Clicks: Customer Acquisition Chain Link 7
May 4, 2012

We clicked on seven banner ads during February 2012. Online display has enjoyed a major growth spurt and is likely to pass paid search in terms of spend in the next couple of years. It’s all the more reason to get customer acquisition chain (CAC) done right. Here is our analysis of the display ads we reviewed.

There Is No ‘Right Way’
May 1, 2012

According to our 2012 Media Usage Forecast, 96 percent of our readers market through email and most of you are increasing budget for it. This month's cover story will show you some great things Daryl Nielson and his team are doing with email at HP. However, email is not "The Answer."

Content Marketing: How HP Generates Articles for its E-newsletters
May 1, 2012

In the 2012 Media Usage Forecast, 62 percent of respondents said they planned to increase spending on content marketing, making it the most invested-in "new" marketing technology in the survey. Yet, when it comes time to start a content marketing campaign, many marketers are faced with a difficult problem: Where do you get the content? We asked HP's Worldwide Email Marketing Manager Daryl Nielson about the content his team uses in HP's email programs, and how they create it.