Cloud Wars: HP Hub
April 1, 2016 at 3:54 pm

Brian Weiss spoke to Target Marketing about cloud platforms and how HP Hub aims increase speed and accessibility to enable marketers

Cloud Wars: The Big Picture
April 1, 2016 at 3:52 pm

It took a while for ERP (enterprise resource planning)-style solutions to really reach marketing. Companies could automate and optimize

Pre-Research: A Case History
April 28, 2015

No matter what your profession, if you have an extensive file of retrievable, cutting-edge information that directly relates to your business and industry, you can lace your memos, emails, letters, reports, advertising copy, speeches, PowerPoint presentations and whitepapers with tidbits, factoids and statistics. This shows readers you know a lot, are on top of your job and are a force in your industry.

Pao! Pao! Brogrammer Tech Culture Takes a Hit in Sex Bias Trial
March 11, 2015

Marketers may think there's nothing wrong with an all-male marketing team working on campaigns and programs aimed at women, especially if focus groups and research efforts include representatives of this segment of 50.8 percent of the U.S. population with trillions of dollars of buying power. However, more female marketers are coming forward to say that's a bad idea. In the best-case scenario, women may portray themselves to marketers in an idealized manner that perpetuates stereotypes. In a worst-case scenario, some deeper problems can emerge.

When All Hell Breaks Loose
August 25, 2014

With automation comes risk. In the course of drafting, testing and deploying automated programs, many of us have suffered through the terrible realization our automation didn't work exactly as expected. Do you send yet another email and risk alienating our clients further?

Denny's Daily Zinger: A DED HED
July 23, 2014

Newspaper journalists always spell "lead" as "lede." In their argot, a "headline" is a "hed." What triggered this column was Hewlett-Packard's full-page advertisement in The New York Times of July 18, 2014, costing $194,166.00. "The wickedest of all sins is to run an advertisement with no headline,"

Line Extensions to Generate Revenue
December 3, 2013

Many years ago I had lunch with Chuck Tannen, publisher of FOLIO: The Magazine of Magazine Management. I asked Chuck whether FOLIO was profitable. "We have the Folio conference and exposition," he said. "Plus card decks, consulting contracts, books, advertising in the magazine and of course subscription revenue. Every time we acquire a new subscriber, it's my license to sell that that person whatever I can to help make his business grow. My aim is to surround the market."

43 Top Tips of 2013
December 1, 2013

To close out the year, the Target Marketing editorial staff reviewed all the content from the magazine, Today @ Target Marketing e-newsletter and blogs in 2013, hunting for some of the best marketing ideas and tips from our top experts to share with you.

79% of Consumers Act on Direct Mail Immediately vs. 45% for Email
October 24, 2013

Four-fifths (79 percent) of consumers will act on direct mail immediately compared with only 45 percent who say they deal with email straightaway, research from the Direct Marketing Association (DMA) in Europe found. The DMA's first attitudinal print tracking report, produced in conjunction with fast.MAP and sponsored by HP, also discovered that direct mail is the preferred channel for receiving marketing from local shops (51 percent) and banks (48 percent), while email is preferred for events and competitions (50 percent each). The importance of personalization was mentioned in the report, with 74 percent of the 1,232 people surveyed mentioning this,

3 Ways to Juice Your Marketing Results Using Color
September 18, 2013

Imagine heading to a local café and ordering hot chocolate. They serve it to you in a white cup. Chances are, you won't like your drink. That's not an indication of the quality of the café or the hot chocolate, but rather the color of the cup. This conclusion is based on a study by the Polytechnic University of Valencia and the University of Oxford. The universities served hot chocolate in white, cream, red and orange cups. The drinks were identical, but volunteers claimed that the flavor was better when the drink was served in an orange or cream