Personalization With Seasonal Appeal
February 1, 2005

By Kendra Wilson A present? For me? This is the response Qwest Communications International, a multimedia communications company, hoped to garner from its customers when it sent out a little, blue self-mailer that looks just like a present—only perhaps a little flatter (Archive code# 808-476112-0411B). This "holiday catalog" effort, which landed in the Who's Mailing What! Archive in November, touts the "Qwest Holiday Sale," the cover swathed in a printed, seasonally appropriate theme of snowmen, bows and snowflakes, all wrapped up neatly with an image of a shiny, gold bow. Along the bottom is the message: Special offer for [XXX XXX] Home

Show and Sell
July 1, 2003

When it comes to selling printing presses, a marketer has no better sales tool than an example of what its company's products can do. And if you're talking about digital printing presses, says Heidelberg Senior Manager of Marketing Communications Scott Wendline, savvy customers want a demo with their own material going into the sample piece. Last year Heidelberg, a leading manufacturer of sheetfed, digital and web press systems, started sending out personalized direct mail efforts to showcase its digital presses, figuring that if it was going to talk the talk, it had better "walk the walk," says Wendline. One of these efforts popped up