Target Marketing Group Honored With 2013 Silver Apple Award
September 5, 2013

We are very pleased to share that the Direct Marketing Club of New York has chosen the Target Marketing Group for this year's corporate Silver Apple Award! We are delighted to be receiving such an honor alongside this year's impressive lineup of individual honorees (including a Golden Apple!).

PMG Fights Congress on Postal Reform
July 29, 2013

The U.S. Postal Service reiterated this past week—in hearings before the House Oversight and Government Reform Committee—just how crucial it is that Congress undertake reforms that are necessary for the USPS to accrue the savings to restore its fiscal state. There should be no "half measures," Postmaster General (PMG) Pat Donahoe stated

Calling Any Ideas for a Postal Service Future!
June 17, 2013

I read a review of a recently published biography of President Calvin Coolidge by Amity Schlaes, and it was the first reference I have found to a President who objected to public ownership of the Postal Service. That was nine decades ago! Nothing so earth-shattering is in the works these days, but the Postal Service itself is very much trying to tune up for a future look

Are You a Social CRM Native?
June 1, 2013

The shift to social CRM is more than an adoption of new operational models or technologies," says Sandy Carter, vice president of social business evangelism and sales for Armonk, N.Y.-based technology firm IBM. "It is a philosophical, cultural transformation concerning customer relationships, which is still in the early stages for many. Businesses need to stay laser-focused on what their customers value in social media to reap the full potential of a successful social CRM strategy."

Sony Pinterest Campaign Leverages Email to Engage and Drive Revenue
April 29, 2013

In today's omnichannel world, consumers are not as predictable as they used to be. They are mobile and engaged around the clock, and they receive and open email—often the same one—across computers, tablets, smartphones and other devices. Their interaction with brands, as a result, may occur more often. But email on its own is not enough in a multichannel and multi-device world

Smarter Direct Mail: Advances in Print That Can Boost ROI
April 22, 2013

There are many sources of pressure to reduce or minimize the cost of postage in hardcopy mailings with commensurate hurdles at every turn. Over the years, postage has been mitigated with workshare discounts that depend on mailing list density, file hygiene, currency of the mailing list and mailpiece shape and design. As the USPS attempts to remove unnecessary costs and employ automation to the max, mailing requirements increase—such as heavier more expensive paper, more tabs or glue, and other creative and preparation demands that can increase costs. So where is the next realm of postal efficiency and savings going to come from?

Harte-Hanks Makes Personalized, Highly Variable Content Available to Direct Mail With Acquisition of High-Speed Digital Print Technology
March 27, 2013

Harte-Hanks, Inc., a worldwide direct and targeted marketing company, announced today the immediate availability of high-speed digital print capabilities that make direct mail relevant, resonant and a fully integrated part of today's multi-channel marketing environment. Harte-Hanks's investment in digital print technology is a key part of the company's commitment to reach the right customer, with the right message, through the right channel, at the right time.

The Changing Role of Email: Going Beyond the Broadcast
November 14, 2012

Get the strategies and insight your brand needs to design and serve effective email communications. Attend The Agency Inside's webinar, The Changing Role of Email: Going Beyond the Broadcast, on November 19th at 2pm Eastern and learn: Email's new role in the multichannel customer relationship, the importance of data integration, proven email communications planning strategies.

Attribution and the 'Mail Moment' in the Multichannel Mix
October 1, 2012

At its Sept. 13 meeting, the Direct Marketing Club of New York hosted an engaging panel discussion regarding the use of direct mail in a multichannel world, and the panelists included representatives from Citigroup, Gerber Life and The Agency Inside Harte-Hanks. ... Hearing from two financial service brands, and an agency that services brands in several markets, packed the house. I'm not sure if it was the topic or the brands who spoke, or both, that was the draw—but the information imparted prompted lots of audience interest and questions.

Can We Walk the Talk of Self-Regulation?
October 1, 2012

As we look toward the end of 2012, one of the more troubling issues facing marketers is the focus the Federal Trade Commission (FTC), Congress and the media are putting on data brokers. While marketers are only one segment of the data broker debate and cannot resolve this issue alone, we must be proactive in defining our segment and restating and reaffirming our self-regulatory practices. If we are all following our stated "best practices," our arguments for continuing to self-regulate will carry more weight.