GOT Corp.

Email Marketing Myths: In Search of the Truth
April 14, 2014

Are you only sending email campaigns on Tuesdays at 10 a.m. and Thursdays at 3 p.m.? What about vigilantly avoiding a set list of spam "trigger words"? Aggregate data has historically told us that these are email marketing best practices, but are they actually true or simply myths? I hypothesize that these "best practices" are undercover myths, leading to marginal campaigns and subpar results. To test my theory, the Campaigner team donned our email marketing lab coats and safety goggles to identify, analyze and label five common email marketing myths as busted, plausible or confirmed:

Email Marketing Love Stories: Aiming Cupid’s Arrows to Increase Customer Loyalty, Drive Revenue
February 14, 2014

Pink balloons, candy hearts and Cupid … it's Valentine's Day again. According to legend, Cupid carries two kinds of arrows: shiny, golden points that fill someone with overwhelming feelings of love; or dull tips, leaving a less distinct impression and often a desire to flee. Does any of this sound familiar? It should! In the world of email marketing, some campaigns inspire consumers to become longtime and loyal customers, falling in love with your brand. Others fall flat, irritating customers and prompting them to unsubscribe from your list and find solace in the arms of your competitors.

Email Marketing Love Stories: Aiming Cupid’s Golden Arrows to Increase Customer Loyalty and Drive Revenue
February 12, 2014

In the world of email marketing, some campaigns inspire consumers to become longtime and loyal customers, falling in love with your brand. Others fall flat, irritating customers and prompting them to unsubscribe from your list and find solace in the arms of your competitors. Gaining new customers, or winning over lost ones, is an uphill battle, costing extensive time, effort and budget to ensure consumers will love and stay committed to your brand.

Tips for Targeting Millennials With Mobile Email Marketing for the Holidays
October 7, 2013

Plenty of retailers this holiday season will be looking to tap into the lucrative millennial market with mobile email marketing. Campaigner, an email marketing solution provider, projects that the millennial generation will play a pivotal role in mobile purchases this holiday season. U.S. retail e-commerce holiday sales are expected to reach $61.8 billion this year, up 15 percent over 2012, according to market research company eMarketer. Transactions on mobile devices are expected to reach 16 percent.

Tips for Targeting Millennials With Mobile Email Marketing for the Holidays
October 4, 2013

Plenty of retailers this holiday season will be looking to tap into the lucrative millennial market with mobile email marketing. Campaigner, an email marketing solution provider, projects that the millennial generation will play a pivotal role in mobile purchases this holiday season. U.S. retail e-commerce holiday sales are expected to reach $61.8 billion this year, up 15 percent over 2012, according to market research company eMarketer. Transactions on mobile devices are expected to reach 16 percent.

Will Email Marketing Be ‘Gmailed’ Out of Existence?
September 12, 2013

Google reorganized the Gmail inbox and the change has sparked fear and doom in the hearts of email marketers. The new Gmail inbox groups users’ mail into categories — primary, social, promotions, updates and forums — that appear as tabs. The new inbox was announced as a way for users to get an at-a-glance view at mail and decide when and what they want to read. Has the company with an informal motto of "don't be evil" killed email marketing as we know it?

Majority of Consumers Disappointed Upon Opening Mobile Emails, Survey Finds
July 24, 2013

Results of a national survey of consumers commissioned by Campaigner, the CRM and email marketing brand of j2 Global, revealed that over 37 percent of consumers were undecided about how mobile marketing emails impact them, and only about 6 percent of respondents made a purchase directly from a mobile device as a result of a promotion email received on that device.

How to Boost Holiday Email Marketing Results With Responsive Design
July 17, 2013

Most of us are glued to our mobile devices, which means we're using them to access our inbox and the web more than ever before. As businesses begin revamping their digital marketing strategies, they must also adapt to the growing need to modify content and communications for mobile devices, as well as tailor emails for mobile that open seamlessly, render beautifully and provide intuitive call-to-action buttons.

New CampaignerSPM Product Helps Sales Teams Secure Leads, Sales
April 19, 2013

Company: Campaigner, an email marketing solutions provider
Product/Service: CampaignerSPM, an advanced sales process management solution
What it Does: Leverages advanced reporting and integrated features to gain insights and identify key trends to secure more leads and wins. CampaignerSPM provides organizations with real-time stats and insights allowing them to build a repeatable, predictable and scalable sales process that ensures every sales rep has the chance to close sales.