Accountability — for perhaps decades too long — was relegated second-class status by general advertising and creativity worship.
Marketers with GDPR problems must double-down on data best practices to comply with the law, but that’s just the beginning. Marketers
As consumers continue to shift toward mobile shopping, e-commerce retailers must take a hard look at site performance.
As voice assistants become more advanced, and major tech players like Facebook and Amazon ramp up their investments in voice search
GDPR lawsuits are already surfacing, just days after the sweeping privacy rules took effect to protect EU citizens.
Amazon retargeting may happen soon, taking on Google for market share. Amazon is testing the product with “select merchants” this month
If data is the fuel that is powering today’s marketing engine, Google has discovered a real gusher. Google, or any other AI-aided