Aneto Okonkwo had nearly closed a funding round when an investor introduced him to an investor group of mostly marketing executives.
Amazon is the latest brand synonymous with digital marketing to add print marketing heavily into its mix. Google did it years ago.
Parallel tracking hits today and a Google walkout of at least 200 employees hits the streets this week.
Amazon is gaining ads as it gains on Google.
Google Ads users know Oct. 30 is the actual witching hour.
Harnessing global virtual marketplaces and social channels may yield the online marketing success brands seek.
Customer experience is increasingly recognized as the key brand differentiator of the future as price and product variances tighten.
It’s not enough to just create content. After all, that Google search makes it clear how many marketers are scrambling to do the same.