Search Data Voids and Evil Unicorns
August 7, 2018 at 8:00 am

Not all search queries are alike — there are “search data voids.” That is, there are many search terms where there is little quality or

AI to Optimize Digital Ad Creative
July 20, 2018 at 8:00 am

Digital ads are the new standard. Last year, advertisers spent more on digital than on television, with digital ad spending reaching

9 Gmail Deliverability Improvement Tips
June 14, 2018 at 8:00 am

What marketer doesn’t want to improve Gmail deliverability? Figuring most do, Yes Lifecycle Marketing announced research yesterday that