Myths keeping SMB marketers from creating an online presence can harm their business. In today’s information age, consumers expect a
Seeming monopolies partner to share data? It appears so. While the language announcing the “Data Transfer Project” involving Google,
Digital ads are the new standard. Last year, advertisers spent more on digital than on television, with digital ad spending reaching
GDPR complaints at first blush seemed to have been brought by those with an axe to grind. But now that the data privacy law’s been in
GDPR takes up a lot of bandwidth in marketers’ minds right now — and justifiably so, as at least 1,838 data privacy complaints are
Accountability — for perhaps decades too long — was relegated second-class status by general advertising and creativity worship.
Marketers with GDPR problems must double-down on data best practices to comply with the law, but that’s just the beginning. Marketers